Your humble host & long-suffering storyteller has said it many times:<\/p>\n
We are living smack dab in The Age of the Skeptic.<\/p>\n
Even if you\u2019re honest as the day is long… I guarantee you 99.999% of people who see even a perfect offer with proof & credibility-laden sales copy are like the guy in the old adage who smells flowers and immediately starts looking around for the coffin!<\/p>\n
And who can blame them?<\/p>\n
In the past decade especially, your customer has been conned, lied to, or in some way hurt by everyone he\u2019s trusted \u2014 bankers, mortgage brokers, investment advisors, teachers, politicians and, yes, goo-roos selling them via so-called “bad ass!\u201d advertising only to be let down, disappointed, or even downright scammed.<\/p>\n
That\u2019s the bad news.<\/p>\n
The good news?<\/p>\n
There is an enormous opportunity afoot if you do any kind of direct response marketing and copywriting whatsoever. An opportunity Yours Snooty has secretly been using for a long time to profit from, and that can work for you if you are brand spanking new to your market, lack credibility, have no track record or testimonials, nobody knows who you are, or even if you simply screwed up so badly you and your brand have about as much appeal as a leper in your market.<\/p>\n
Come closer and lemme \u2018splain, Lucy.<\/p>\n
Many years ago, I heard the founding father of internet marketing as we know it (even Time Magazine basically admits as such\u2026) and \u201cEmail Players\u201d subscriber Ken McCarthy say:<\/p>\n
(Paraphrased)<\/p>\n
(i.e. the skeptics)<\/p>\n
Now, I\u2019m no math jeenius.<\/p>\n
But, it seems to me there are at least 2-5 times more skeptical buyers than hyper buyers. Which means, if you can sell to these skeptics, you will have not only 2-5 times more customers to sell to, but a much higher quality of customer to sell to than the contemptible new product junkies many hyper buyers tend to be made up of, as well.<\/p>\n
And it gets even better, Chuckles.<\/p>\n
Here\u2019s more good news:<\/p>\n
These skeptics are also the single most gloriously under-served, and under-marketed to group in probably every single market, niche, and industry, on the face of God\u2019s blue earth.<\/p>\n
Even better news:<\/p>\n
There is a very simple copywriting technique I am teaching in great depth and detail in next month’s January \u201cEmail Players\u201d issue anyone can potentially learn in about 15 minutes, and start using immediately after \u2014 yes, even if you just learned what copywriting is yesterday \u2014 to not only get the attention of this giant pool of skeptics, but potentially have them only wanting to buy from you, only trust you, and only want anything to do with you, over and above even much better marketers & copywriters you might compete against.<\/p>\n
Take for example, \u201cEmail Players\u201d subscriber Naomi Kuttner.<\/p>\n
She sells in an extremely skeptical market full of people who have been plagued with very real physical pain, desperate for a solution, falling for lots of bad advice from trusted medical authorities, only to be let down, with layer upon layer upon layer of skepticism piled on top each other understandably now working against her. And, after hearing about this secret copywriting technique from me, she asked about how to apply it to her unique market, specifically.<\/p>\n
Now, bear in mind, I really know nothing about her market.<\/p>\n
Other than, what you know by what I described above.<\/p>\n
But, I didn\u2019t need to know all that much, I simply needed to know this technique.<\/p>\n
Thus, when I gave her an example of how to apply it to her market, she not only got excited by the possibilities, but she asked if she could use my \u201cignorant\u201d (my description- as far as me knowing the specifics of what she does for her clients) copy.<\/p>\n
But, there is a caveat to this.<\/p>\n
There are some markets this technique will NOT work on.<\/p>\n
Here\u2019s a real-life example of what I mean:<\/p>\n
I once wrote a sales letter for a (at the time) well-known affiliate marketing guru many years ago. His product was so much like one of his other products he was very adamant about making sure it didn\u2019t \u201ccannibalize\u201d (his words) his other product\u2019s sales. So I gave it a shot, and did not use any of the hype and bull shyt affiliate marketers want to hear, including using the technique I have been talking about in this email that works on sane people.<\/p>\n
The result?<\/p>\n
Way lower-than-expected conversions.<\/p>\n
True, that could have been the offer, and that very likely had something to do with it. Many affiliate marketers tend to be naive and have a drooling biz-opp seeking mentality. But even they, I suspect, knew something in the milk wasn\u2019t clean about the offer being too much \u201clike\u201d one of his other offers they had already bought. But, when he told me about the low conversions, his exact words were:<\/p>\n
\u201cIt needs more hype, hype sells.\u201d<\/strong><\/p><\/blockquote>\n
So I sally forthed and removed all proof, all credibility, and all traces of the secret copywriting technique I have been teasing you about here from the sales letter as the client requested. And, I stuffed it with as much hype as I could think of without lying or exaggerating and bending the truth like the rest of the advertising in that market does\u2026 and he was much happier with it.<\/p>\n
Now, I have no clue how well it did after that, nor do I care.<\/p>\n
I needed to take a shower after writing that revised version.<\/p>\n
I only bring this up because, as I recently explained to \u201cEmail Players\u201d subscriber and freelance copywriter Nick Fornoff, there are some hyper buyers who want to be lied to.<\/p>\n
Who want to hear bull shyt.<\/p>\n
And, yes, who will only buy from nonsensical copy full of copywriting “hacks” and nonsense that lie, mislead, and trick.<\/p>\n
Thus, if you sell to these types of idiots, the copywriting technique \u2014 I have never seen taught in another copywriting book or course, because it\u2019s not really a \u201ccopywriting\u201d technique, I simply adapted it as such from another aggressive sales-related industry \u2014 in the January issue will not only NOT work, but actively work hard against you.<\/p>\n
But, if you sell to intelligent people?<\/p>\n
People with a very real problem with a very real desire to solve it?<\/p>\n
And if you have a very real offer with very real value?<\/p>\n
I predict it will change the entire game for you, for the rest of your marketing career. It is not something that will go out of style, and is completely ever-green, that worked thousands of years ago for the ancient Greeks and Roman merchants, and still works today just as well, if not better in this Age of the Skeptic, especially.<\/p>\n
All right.<\/p>\n
Enough of this.<\/p>\n
Here\u2019s the link to subscribe in time to get this issue while you still can:<\/p>\n