One of the greatest master of persuasion who ever lived \u2014 the great Jim Camp \u2014 once said something completely lost on practically every new copywriter in the game.<\/p>\n
And, also, quite a few industry veterans too, yessir I do reckon.<\/p>\n
Anyway, here\u2019s what this great man said:<\/p>\n
(Paraphrased)<\/p>\n
\u201cTactics might work one time, but they don\u2019t get you invited back\u201d<\/strong><\/p><\/blockquote>\n
i.e. all these idiotic little tricks to get people to buy may work one time.<\/p>\n
But, they don\u2019t work twice.<\/p>\n
And, in fact, are likely to create contempt for you, much less make it more likely someone will buy from your future offers.<\/p>\n
In copywriting, I am referring to tactics like:<\/p>\n
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- Trying to trick people into continuing reading via using \u201copen loops\u201d instead of writing copy that is inherently interesting<\/li>\n
- Running constant NLP on them over and over and over trying to be sneaky<\/li>\n
- Whole cloth swiping & stealing – headlines, sales copy, calls to action, product titles, etc<\/li>\n
- Using verbiage like \u201csent from my iPhone\u201d in an email broadcast<\/li>\n<\/ul>\n
These are just a few things that might \u201cwork\u201d, but rarely work again.<\/p>\n
At least, not on the hyper skeptics, who make up 2-5 times more people in any given market than the drooling hyper buyers who buy anything, but who often show the least amount of loyalty and long term customer potential.<\/p>\n
Burping on:<\/p>\n
The January \u201cEmail Players\u201d issue shows you a technique for selling to those coveted skeptics in a way no other copywriting method I\u2019ve ever seen, used, or tested can.<\/p>\n
The deadline to get this issue is New Years eve.<\/p>\n
Here\u2019s the link:<\/p>\n