Since I\u2019ve been writing about movies that can help with marketing and copywriting over the past 24 hours, might as well keep that devious momentum going.<\/p>\n
Another movie I encourage watching for marketers is:<\/p>\n
\u201cThe Tao of Steve\u201d<\/strong><\/p>\n It\u2019s about a fat, slobbish underachiever and part time kindergarten teacher who is able to seduce practically any beautiful woman he wants at will.<\/p>\n And he does it by applying what he calls the 3 rules of being “Steve.”<\/p>\n One of which is based on a primal law of nature:<\/p>\n \u201cWe pursue that which retreats from us\u201d<\/strong><\/p><\/blockquote>\n As predictable as this is in nature and for guys wanting to do better with women (hint: as a woman once admitted to me, \u201cwhen you push away hard, it gives any woman whiplash and makes them attached\u201d) it\u2019s truly astonishing how reliable this principle works in the world of business, marketing, sales, and copywriting when applied correctly, and not clumsily. It\u2019s also something \u201cbaked\u201d deeply into a couple of the many aspects of the secret copywriting technique I write about in the January \u201cEmail Players\u201d issue.<\/p>\n A technique no other copywriter I am aware of uses.<\/p>\n But, that any copywriter can use to make more sales, if they sell in the right markets.<\/p>\n Okay, I\u2019m done teasing.<\/p>\n Time to sell:<\/p>\n To learn this technique, and how to apply it specifically to sales copy, do this:<\/p>\n 1. Subscribe to \u201cEmail Players\u201d before the deadline which is tomorrow<\/p>\n 2. Patiently wait for it to arrive, due to the New Years day, when the printer is closed, it is going to take a little longer than usual to arrive<\/p>\n 3. When it arrives read it, and start applying it to whatever you\u2019re working on<\/p>\n Then, keep testing it to see how it works for you.<\/p>\n No guarantees about anything.<\/p>\n And you\u2019ll have to think and experiment, and not need hand holding.<\/p>\n (I do not do critiques or \u201cquick looks\u201d)<\/p>\n To subscribe by tomorrow\u2019s deadline, go here:<\/p>\n