{"id":14185,"date":"2020-01-29T04:15:16","date_gmt":"2020-01-29T12:15:16","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=14185"},"modified":"2020-01-29T04:15:16","modified_gmt":"2020-01-29T12:15:16","slug":"the-greatest-unused-marketing-lesson-never-told","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/the-greatest-unused-marketing-lesson-never-told\/","title":{"rendered":"The Greatest Unused Marketing Lesson Never Told"},"content":{"rendered":"<p>If you want to do your marketing, your business, and, yes, your righteous bank account a huge, flashing-red-light favor, then do an intense study on everything the great Dan Kennedy has taught on the subject of what he calls:<\/p>\n<p style=\"text-align: center;\"><strong>\u201cUnused Capacity.\u201d<\/strong><\/p>\n<p>What this means is:<\/p>\n<p>Every business has time, resources, assets, and attributes it\u2019s not using, but could be using, to massively grow the size and scope of their operation, and sometimes overnight. I\u2019ve been studying Dan Kennedy\u2019s teachings on this subject for the past few years, as it&#8217;s a very deep topic you won&#8217;t learn in an email like this beyond the obvious surface elements.<\/p>\n<p>And, thus, I&#8217;ve been rapidly implementing this idea whenever I can.<\/p>\n<p>It\u2019s truly a life-long activity \u2014 as I am constantly finding unused capacity.<\/p>\n<p>Including in places I thought I already had looked for it.<\/p>\n<p>Take, for example, a special kind of sale I tested last year.<\/p>\n<p>It was the most obvious and simple kind of sale I could quickly assemble and implement I\u2019ve ever used. And, I was able to put it together in about an hour, and start profiting from it literally the next day.<\/p>\n<p>All because:<\/p>\n<p style=\"padding-left: 40px;\">1. I was on the lookout for unused capacity<\/p>\n<p style=\"padding-left: 40px;\">2. I implemented it as soon as I found it<\/p>\n<p>As far as #1 goes, I refer you to the great Dan Kennedy\u2019s teachings. I\u2019m not a salesman or affiliate for No BS Inner Circle who sells all his trainings. So you will have to do your own homework on where to find said trainings of his.<\/p>\n<p>When in doubt, try their support.<\/p>\n<p>The money and effort will be well worth it.<\/p>\n<p>But as far as #2?<\/p>\n<p>I will be showing exactly how to use the piece of unused capacity I do \u2014 and still do \u2014 to crank out an extremely profitable email-driven campaign. Every business I can think of who has a list and content has this unused capacity, or could have it with a bit of effort. And, there is no reason said businesses can\u2019t profit even more than I did the first time I did it (I made many dumb mistakes when I did, yet still did nearly $20k in sales with about an hour of work \u2014 your mileage will, of course, vary with your business, market, offers, etc).<\/p>\n<p>Thus, the February \u201cEmail Players\u201d issue.<\/p>\n<p>It goes to the printer in less than 48 hours.<\/p>\n<p>After that, it\u2019ll be too late to get it.<\/p>\n<p>Especially since I\u2019m such a jerk about enforcing my deadlines and not making \u201cexceptions.\u201d<\/p>\n<p>I not only have contempt for procrastinators, I take pleasure in rejecting them.<\/p>\n<p>It\u2019s the only way to train them to be better people<\/p>\n<p>And, yes, increase my own sales at the same time&#8230;<\/p>\n<p>Whatever the case, time is severely short to get this issue.<\/p>\n<p>Here\u2019s the urgent link to get it while you still can:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to do your marketing, your business, and, yes, your righteous bank account a huge, flashing-red-light favor, then do an intense study on everything the great Dan Kennedy has taught on the subject of what he calls: \u201cUnused Capacity.\u201d What this means is: Every business has time, resources, assets, and attributes it\u2019s not [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-14185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business-building"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/14185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=14185"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/14185\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=14185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=14185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=14185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}