Recently, one of my articles at AWAI prompted this question:<\/p>\n
\u201cHow does one that knows absolutely nothing about copyrighting or clientless copy, thus, having no niche OR product, get into this field of work?\u201d<\/strong><\/p><\/blockquote>\n
My initial response to questions like this is a meme I saw a while back.<\/p>\n
The meme has Don Draper from \u201cMad Men\u201d smiling while lifting a glass of whiskey to his mouth.<\/p>\n
But, instead of it being Don Draper’s face, it’s Trump\u2019s face, with the words:<\/p>\n
\u201cFuck out of here\u201d<\/strong><\/p><\/blockquote>\n
Imagine someone thinking they can learn how to effectively build a direct response business in the comments section of an article, instead of buying the program the article is selling, instead.<\/p>\n
Such is the average newbie\u2019s mindset.<\/p>\n
And if they don\u2019t get beyond that mindset they\u2019re dead in the water before starting.<\/p>\n
Plus, there is something else going on.<\/p>\n
Something nobody selling \u201chow to get into business\u201d ever wants to admit to. Something that was probably best illustrated by the late, great entertainer Red Skelton when he talking to his protege, the late, great King of Late Night Johnny Carson on Johnny’s show.<\/p>\n
Here was the exchange they had:<\/p>\n
JOHNNY CARSON:<\/strong> You taught me a lot. I stole a lot from you.<\/p>\n
RED SKELTON:<\/strong> No, no you didn\u2019t\u2026nobody helps you get started. If you\u2019ve got talent, they can put you behind a brick wall, you\u2019ll come through. So that\u2019s what you have.<\/p>\n
Now, substitute \u201ctalent\u201d for \u201cskill\u201d and you\u2019ll know what I speaketh of.<\/p>\n
In show business you probably need talent to make it big.<\/p>\n
In the direct marketing business you merely need skill.<\/p>\n
Talent is something you either have or don\u2019t. But skill is something you can learn, hone, master, and perfect over time. And skill is something that is needed that newbies never seem to ask about or look for.<\/p>\n
I once heard the great John Carlton put it like this:<\/p>\n
(paraphrased)<\/p>\n
Everyone wants to have already written, but nobody wants to write.<\/p>\n
In other words:<\/p>\n
Everyone wants to already have the proverbial 7-figure business up and running, with dozens of offers already created, world class sales copy already written for those offers, and a happy as pig-in-pewp base of customers already built who can\u2019t wait to buy again and again again, for years, and decades in the future. But nobody wants to spend the ten of thousands of hours of time learning, practicing, and writing those world class sales letters & emails. Or spend the thousands of hours of time building out, testing, and tweaking those offers. Or spend the hundreds of hours required to change, adapt, and keep current on technological, market, and other changes that will invariably happen.<\/p>\n
It takes time, effort, and sacrifice to learn and hone this skill.<\/p>\n
Yes, including the parts I specialize in teaching \u2014 the email writing side.<\/p>\n
And, fact is, very few people are willing to do what it takes to achieve it.<\/p>\n
But, not all is lost:<\/p>\n
As your our Humble Host can at least teach you the skill part.<\/p>\n
And, if you subscribe to my newsletter (which I teach in the book I give with new subscriptions \u2014 with already having a list) and with that content already created, and an actual business in place, then the February issue \u2014 that goes to the printer tomorrow \u2014 will show you a way to use that list and content to potentially create a flood of new sales, build a buyers list eager for more offers, and make some quick, \u201cshot in the arm\u201d profits unlike anything you\u2019ve ever experienced before.<\/p>\n
End of long run-on sentence…<\/p>\n
If you got the above in place, go here immediately before tomorrow\u2019s deadline:<\/p>\n