Once upon a time I heard the great sales trainer & speaker Barry Maher say:<\/p>\n
\u201cYour business, marketing consulting, or any other business, is kind of like sex. If you\u2019re not enjoying it, you\u2019re probably not doing it right.\u201d<\/strong><\/p><\/blockquote>\n
And it reminds me of all the anti-email naysayers popping up.<\/p>\n
Over the last 10+ years especially, I have noticed a gaggle of commonalities amongst many of these email doom \u2019n gloomers. Commonalities I\u2019d bet green money is why they not only have so many troubles using this wonderful 8th wonder of the world media to sell with, but also why they feel the urge to tell their audiences about why email is dying, spam complaints are choking the life out of their sales, low response rates are rampant, there\u2019s blood in the streets for anyone dumb enough to use email\u2026<\/p>\n
Yada yada yada.<\/p>\n
Below are some of the more obvious commonalities I\u2019ve noticed about these types.<\/p>\n
And, I suspect if these doomsayers focused on fixing the problems below, they\u2019d not only fix their email response, but the other holes in their sinking marketing ships that always seem to be under construction.<\/p>\n
Anyway, some of these commonalities include:<\/p>\n
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- They rarely mail their lists or only do it when they have something to launch, which \u2014 ironically \u2014 is almost certainly resulting in all the spam complaints they get, since their lists never hear from them, and legitimately probably do think their clever little copy is spam<\/strong><\/li>\n
- They don\u2019t do things to get any kind of engagement, which is very likely because\u2026<\/li>\n
- They write boring emails full of lame lectures or 100% self-serving content nobody cares about<\/strong><\/li>\n
- They treat emails like static sales letters, when emails are not the same animals as sales letters and are anything but static<\/li>\n
- They \u201csell the click\u201d before selling the relationship<\/strong><\/li>\n
- They inject little or none of their own personalities into their emails, and instead sound like a low IQ clone of whatever goo-roo they are mindlessly copying<\/li>\n
- They tend to use lame hacks & tricks to try to \u201cgame\u201d people into clicking, engaging, and responding, instead of simply writing emails people want to engage with and respond to<\/strong><\/li>\n
- They care way too much about open rates<\/li>\n
- They fear opt outs & pander to non-buyers<\/strong><\/li>\n
- They spend more time building a social media following & seeking the approval of an echo chamber rather than building an email list and writing emails that curate and make people think<\/li>\n<\/ul>\n
Those are just a few of the common \u201cthreads\u201d I see amongst the anti-email brigade.<\/p>\n
No wonder they never get (figuratively) laid\u2026<\/p>\n
Do with this info what you want.<\/p>\n
But if you want to posses the skill to write emails people want to read, want to engage with, and want to buy from\u2026 then my \u201cEmail Players\u201d newsletter may be what Herr Doktor ordered.<\/p>\n
Especially the February issue which goes to the printer in less than 48 hours.<\/p>\n
It\u2019s all about a tried-and-true \u201cold faithful\u201d way of using email to pump those sales numbers up.<\/p>\n
And, do it in record time.<\/p>\n
i.e. read issue, apply, watch your sales stats in \u201creal time.\u201d<\/p>\n
But, only if you have a for-real business.<\/p>\n
With a list (even if a small list).<\/p>\n
And the ability to create some content people want to buy.<\/p>\n
Of course, if you don\u2019t have the above, there\u2019s not much anyone else can do to help you either.<\/p>\n
Whatever the case, here\u2019s the link to subscribe while you still can:<\/p>\n