I once heard the late, great Earl Nightingale tell a story about how Walk Disney would decide which ideas to test and which ones to ignore.<\/p>\n
The short version is this:<\/p>\n
If 10 or more \u201cexperts\u201d gave him the exact idea or advice for something, he would not only ignore the idea, but test doing the exact opposite! Such was Walt\u2019s contrarian way of doing things. And, judging by the enormous sums of money his company and brand were worth then and are worth today, I dare say he was on to something.<\/p>\n
More:<\/p>\n
I read a book a few months ago by Gene Simmons (singer of the enormously successful band KISS), that talked about his opinions of so-called \u201ccritics.\u201d<\/p>\n
And he has a similar contempt for the opinions of others.<\/p>\n
In fact, had he listened to others\u2019 opinions, he\u2019d never have ran with a lot of his most profitable ideas. My favorite example being his outrageously priced book \u201cKISSTORY\u201d which no publisher wanted to touch due to the $152.00 \u2014 for a mere book about his band \u2014 price tag he wanted to charge.<\/p>\n
So he self-published, instead.<\/p>\n
And, at the time he told the story, that book had generated $12 million in sales.<\/p>\n
Lots of lessons in that for info publishers.<\/p>\n
Here\u2019s another lesson, from the aforementioned Earl Nightingale:<\/p>\n
\u201cWe all know the cynical type of individual who will laugh at this. I know them; you know them. But I don’t know one who could be said to be doing well, do you?\u201d<\/strong><\/p><\/blockquote>\n
Anyway, the point of all this?<\/p>\n
There\u2019s a lot of money in having contempt for critics, cynics, and experts.<\/p>\n
And this attitude is absolutely mandatory if you want to use the info inside the March \u201cEmail Players\u201d issue. Especially since, as you implement it \u2014 if your experience is anything like my own over the past 20 years \u2014 you will almost certainly get a flurry of unsolicited opinions from these types telling you not to do any of it.<\/p>\n
Don\u2019t say you weren\u2019t warned.<\/p>\n
Of course, none of this matters if you aren\u2019t subscribed in time to get said March issue.<\/p>\n
To remedy that sinfully gross error of negligence, go here today, while you can:<\/p>\n