Just read an interesting news story about taxes.<\/p>\n
Apparently, over 83% of corporations have “tax havens” — other countries where their moolah isn’t taxed, or is taxed at a much lower rate than here in the overtaxed United States of Obama.<\/p>\n
And you know what?<\/p>\n
There’s actually a powerful<\/em> copywriting lesson in this.<\/p>\n Here’s what I mean:<\/p>\n As you know, I rail a LOT against using hype.<\/p>\n Some people don’t like that — and that’s fine.<\/p>\n To each their own, I say.<\/p>\n But the reason I do this is because every test I’ve seen or participated in has thus far shown using empty bragging, boasting and hype lowers<\/em> response (dramatically) compared to more down-to-earth, “reason why” ads that talk to people like they’re human beings instead of drooling, biz-opp zombies.<\/p>\n However, if you don’t know how to write ads any other way (don’t laugh — many people don’t)… then I want to tell you about a few “hype havens.”<\/p>\n Or instances where you can probably get away with it.<\/p>\n No, your response probably won’t be as high as it would if you learned how to write a real ad.<\/p>\n But it may not affect you at all — or at least as much.<\/p>\n Anyhoo, here goes:<\/p>\n Hype Haven #1: Selling to a pre-sold list<\/strong><\/p>\n If you know how to brilliantly pre-sell your list so they are anxiously awaiting your product’s release, and in a way where most will go straight to an order link and won’t even read your ad anyway, then you’re golden.<\/p>\n You can literally just slap up an order button if you want.<\/p>\n And get sales no matter what you write.<\/p>\n Hype Haven #2: Superior positioning<\/strong><\/p>\n If you’re the “top dawg” in your niche, you can almost get away with anything.<\/p>\n At least, temporarily.<\/p>\n Including having inferior products, crappy customer service and… yes… ads slathered<\/em> up with lots and lots of hype.<\/p>\n Frankly, your kool-aid drinking following will buy from you, defend you, promote you and even quote<\/em> you chapter by chapter, and verse by verse no matter what you do or say.<\/p>\n Hype Haven #3: Can’t refuse offer<\/strong><\/p>\n Finally, if someone is starving, and you got food, will it really matter if you hype up how good your food is?<\/p>\n Will it matter if you’re rude and offer bad customer service?<\/p>\n Will it even matter if the food is half cooked or tastes bad?<\/p>\n Not if the person is starving<\/em>, it won’t.<\/p>\n And it’s the same with marketers who offer the right people, the right product, at the right time.<\/p>\n They still make loads of sales even if they do everything else “wrong.”<\/p>\n Anyway, I’m in NO way endorsing using hype in your ads.<\/p>\n But if you don’t know any other way, at least get yourself safely nestled in one of the “hype havens” above.<\/p>\n It’ll go a long way towards making you more moolah.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> If you don’t have superior positioning, a brilliant pre-selling strategy, or are not selling to a starving crowd, then what do you do?<\/p>\n Well, you’ll have to try harder and write real<\/em> ads.<\/p>\n Luckily, you can learn over 122 fast and eazy ways to make more sales and moolah from your ads in The Copywriting Grab Bag<\/a><\/strong> at:<\/p>\n Just read an interesting news story about taxes. Apparently, over 83% of corporations have “tax havens” — other countries where their moolah isn’t taxed, or is taxed at a much lower rate than here in the overtaxed United States of Obama. And you know what? There’s actually a powerful copywriting lesson in this. Here’s what […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1425","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1425"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1425\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}