I can\u2019t say I ever watched the movie \u201cThe Secret\u201d nor do I care to.<\/p>\n
I find just about everything written about the so-called law of attraction takes a backseat to the law of repulsion (i.e., focusing NOT on attracting what you do want, but on repulsing what you don\u2019t want\u2026) And if you don\u2019t believe me about that, then come closer and sit next to your pal & long-suffering daily narrator, and I\u2019ll show you exactly what I mean with a real life story that says far more than anything you\u2019ll see in some goosed-up movie designed to make the proletariat feel good about themselves.<\/p>\n
Behold:<\/p>\n
Last year when I moved here to elBenbo\u2019s Bluff by the sea, sitting here for 3+ months without high speed internet and having to read to entertain myself\u2026 I dug up all my old Wizard magazine (a magazine about comicbooks, comicbook creators, titles, the industry, etc) back issues.<\/p>\n
It was an extremely profitable activity, too.<\/p>\n
And gave me all kinds of ideas for product & book launches and campaigns.<\/p>\n
And, I was reminded about why I chose to so aggressively focus on the law of repulsion in the first place, when I re-read an interview with comicbook writer Peter David and his wildly profitable run on \u201cThe Incredible Hulk\u201d \u2014 which are some of the best comicbook stories I\u2019ve ever read, incidentally. He basically turned the savage green hulk back to its original smart & crafty gray version Stan Lee created, pissing off the hardcore green hulk fans. Then he spent some 4 years building up the gray hulk, so the readers loved that version and were invested in his story\u2026 only to turn the hulk back to green and savage, then into a hybrid of all 3 personalities (Banner, angry dumb green hulk, smart gray hulk), showing Bruce Banner had multiple personality disorder due to being abused as a child.<\/p>\n
Deep stuff for a mere \u201ccomicbook\u201d, especially at the time.<\/p>\n
Anyway, Peter David dropped a fat bomb of knowledge in the interview when he said:<\/p>\n
\u201cThe people who like the book read it and recommend it to their friends. These people who are outraged by what I\u2019ve done, pick it up each month to see how much more outraged they can get. It\u2019s easy to find comics that bore you or don\u2019t surprise you, but to find comics that royally piss you off is really difficult. Considering how many people complained about Claremont\u2019s X-Men, I figured Chris\u2019s secret was pissing people off.\u201d<\/strong><\/p><\/blockquote>\n
Beautiful.<\/p>\n
Like marketing poetry.<\/p>\n
And when you realize how insanely profitable Claremont\u2019s 17-year run on the \u201cX-Men\u201d was, you will especially see just how valuable a lesson that one paragraph is.<\/p>\n
Also, one more thing:<\/p>\n
I talk a little more about this story, and about some lessons from that industry I\u2019ve used to completely baffle my scoffers & haters over the years, profit from them, and how you can do the same thing in the bonus \u201celBenbo\u2019s Lair\u201d insert in the upcoming March \u201cEmail Players\u201d issue.<\/p>\n
Fun times.<\/p>\n
But only for those subscribed in time by tomorrow’s hard deadline.<\/p>\n
Here\u2019s where to subscribe in time to get it, while you still can:<\/p>\n