{"id":144,"date":"2008-08-01T20:41:47","date_gmt":"2008-08-01T20:41:47","guid":{"rendered":"http:\/\/bensettle.com\/blog\/why-copy-is-not-king-part-2\/"},"modified":"2008-08-01T20:41:47","modified_gmt":"2008-08-01T20:41:47","slug":"why-copy-is-not-king-part-2","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-copy-is-not-king-part-2\/","title":{"rendered":"Why Copy Is Not “King” Part Two"},"content":{"rendered":"

Couple days ago I threw up a rather sloppy ad<\/a><\/strong> held together by “spit and bale wire.”<\/p>\n

You can read it at:<\/p>\n

www.AffiliateTrumpCard.com<\/a><\/strong><\/center><\/p>\n

I put less than 20 minutes into writing this ad (if that<\/em> much).<\/p>\n

And (as you can see) there is no “killer” headline, body copy or overall theme.<\/p>\n

In fact, the only copywriting “technique” (although I don’t consider it a “technique” — just honest marketing) I consciously included is “candor.”<\/p>\n

The result?<\/p>\n

According to Google Optimizer it’s converting at over 19% response so far.<\/p>\n

Now, here’s the question:<\/p>\n

Is the (blatantly<\/em> crappy) “copy” giving it a 19% conversion?<\/p>\n

Or is it something else?<\/p>\n

For example:<\/p>\n