Once upon a time, an \u201cEmail Players\u201d subscriber replied to one of my shopping cart auto-generated emails saying he needed to update his credit card and be quick about it or would miss out on the next issue..<\/p>\n
\u201cThis doesn\u2019t make you look good,\u201d he said.<\/p>\n
His reasoning?<\/p>\n
He subscribed on December 31, 2017 the prior year. And here he was, being billed on December 26th the next year, and assumed I was billing him 5 days earlier than when it was supposed to.<\/p>\n
What\u2019s going on here?<\/p>\n
It\u2019s like I told him:<\/p>\n
When you subscribe to \u201cEmail Players\u201d it bills you every 30 days, not the exact same day each month. That means just as it says: it does not bill you on the exact same day each month. If every month was a 30-day month, maybe that\u2019d be different. But, some months are 31 days, some are 30 days, once per year there are two 31 day months in a row, and we even have a 28 day month. That naturally shifts billing dates around so things won\u2019t fall on the exact same date a year later.<\/p>\n
I always assumed this was common sense.<\/p>\n
But it is also true common sense ain\u2019t common.<\/p>\n
Here\u2019s something else I should add while I am at it:<\/p>\n
Every single month, I manually cancel subscriptions with credit cards that have not been updated. Yes, I could chase these people down and tell them to update them. But I don\u2019t have time for so-called \u201cbusiness\u201d people who have the decision-making ability of small children where they can\u2019t even figure their credit cards out, or keep me in the loop ahead of time if something gets hacked, and just switch it out with a card that does work (like they no doubt do with their cell phone bill, cable bill, internet bill, and all their entertainment-related bills), and then switch it to the new card when it arrives later, etc.<\/p>\n
We\u2019re not talking rocket science here.<\/p>\n
But to these boys & ghouls, I might as well be.<\/p>\n
And, because I don\u2019t chase people down with this, and because it is a huge pain in the gluteus assimus to keep track of who is up to date and who isn\u2019t after I send the list to the printer, I cancel those who haven\u2019t heeded the shopping cart-generated reminder emails by the first of the month, and don\u2019t allow them back.<\/p>\n
This probably doesn\u2019t apply to but a scant few people reading this.<\/p>\n
But, since I was on the subject, I figured what the hay.<\/p>\n
All right, on to business:<\/p>\n
If you are a responsible grownup who takes business more seriously than an 8-year old child running a lemonade stand, and are interested in learning more about the Email Players newsletter, go here:<\/p>\n