A newbie chick once asked Yours Gracious a question as a perk of being an \u201cEmail Players\u201d subscriber, I told her what to do, then she replied with:<\/p>\n
\u201cA little disappointed in your answers to my questions. One of my primary reasons for subscribing.\u201d<\/strong><\/p><\/blockquote>\n
I have no doubt about her being sincerely disappointed, too.<\/p>\n
Why?<\/p>\n
She was looking for some kind of checklist or instructions of things to do that only learning & applying the fundamentals of marketing would give her. Fundamentals which took all of one or two sentences for me to deliver.<\/p>\n
Think your humble narrator here is being too harsh?<\/p>\n
Here were her questions:<\/p>\n
\u201cWhat is your best recommendation for someone marketing more than one product or program of which one is a network marketing opportunity without using paid ads?\u201d<\/strong><\/p><\/blockquote>\n
and…<\/p>\n
\u201cWhen do you know you can add other niches as you have done?\u201d<\/strong><\/p><\/blockquote>\n
Not \u201cbad\u201d questions, necessarily.<\/p>\n
But they showed zero grasp of the basics of marketing.<\/p>\n
Thus, my answers were essentially telling her to do some very basic things.<\/p>\n
The point:<\/p>\n
People like this disappointed in & eschewing the fundamentals really should stay far away from me.<\/p>\n
I have little or nothing to offer them.<\/p>\n
Nor do I pander to them.<\/p>\n
Like dealing with them.<\/p>\n
Or even want them subscribing at all.<\/p>\n
If someone isn\u2019t educated on the basics of direct response marketing, and especially if they don\u2019t realize there is no \u201ccheck list\u201d of tips that will ever replace getting out there, mailing your list each day, receiving & interpreting the information you get back, and gaining experience\u2026 they will be a lot happier chasing \u201chacks\u201d than paying me to basically tell them to learn how to properly punch before even thinking about how to do the 5 point palm exploding heart technique.<\/p>\n
New product junkies & goo-roo fanboys probably bristled reading this.<\/p>\n
Hopefully it exploded their newbie hopes & dreams of making learning all the advanced info without putting in the time and grind of learning the basics.<\/p>\n
But if I reached one or two grownups, then my job here is done.<\/p>\n
More about the newsletter here:<\/p>\n