Okay, this is probably a tad controversial.<\/p>\n
So let me begin by saying I am against<\/em> spam.<\/p>\n I hate it as much as anyone.<\/p>\n And it sucks how spammers ruin it for us legitimate emailers.<\/p>\n In fact, because of these idiot spammers I may have to change my email address.<\/p>\n BUT…<\/p>\n … at the same time, it can’t hurt to observe how spammers get their trash emails through while our legitimate emails are often banished into the Internet “nether-world.”<\/p>\n Which is why, despite numerous pleas from my sanity and conscience, I’ve started doing the unthinkable:<\/p>\n Actually reading<\/em> my spam email.<\/p>\n And although most of it is bizarre (and creepy<\/em>), I did notice something useful for us legitimate marketers:<\/p>\n Sometimes obvious “red flag” words get through because the spammers are taking the offending word and joining it with the next word.<\/p>\n So instead of saying:<\/p>\n “Make Money With Copywriting”<\/strong><\/p>\n They say:<\/p>\n “MakeMoney With Copywriting”<\/strong><\/p>\n Or, instead of:<\/p>\n “Click Here Now!”<\/strong> (A HUGE spam filter red flag)<\/p>\n They might say:<\/p>\n “ClickHere Now”<\/strong><\/p>\n Now, to be honest, I haven’t done a whole lot of testing with this other than to run some of these phrases through spam assassin.<\/p>\n And usually it doesn’t recognize them. (At least not yet. These things are always changing.)<\/p>\n So it may be worth testing in your own (legitimate<\/em>) email campaigns if your email delivery rates are poor because of overzealous spam filters.<\/p>\n P.S.<\/strong> Speaking of beating the spam filters…<\/p>\n One of the interviews in “The Affiliate Trump Card”<\/a><\/strong> is with email copywriter Jay White<\/strong> — who writes email copy for a bunch of top Internet marketers like Alex Mandossian, Stephen Pierce, Rich Schefren, and Jeff Walker.<\/p>\n One of the things Jay talks about is how he gets his big money clients’ emails past those pesky spam filters.<\/p>\n You can check it out at:<\/p>\n Okay, this is probably a tad controversial. So let me begin by saying I am against spam. I hate it as much as anyone. And it sucks how spammers ruin it for us legitimate emailers. In fact, because of these idiot spammers I may have to change my email address. BUT… … at the same […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-145","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/145\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}