{"id":145,"date":"2008-08-05T22:33:06","date_gmt":"2008-08-05T22:33:06","guid":{"rendered":"http:\/\/bensettle.com\/blog\/beat-the-spam-filters-with-spam\/"},"modified":"2008-08-05T22:33:06","modified_gmt":"2008-08-05T22:33:06","slug":"beat-the-spam-filters-with-spam","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/beat-the-spam-filters-with-spam\/","title":{"rendered":"Beat The Spam Filters&#8230; With Spam"},"content":{"rendered":"<p>Okay, this is probably a tad controversial.<\/p>\n<p>So let me begin by saying I am <em>against<\/em> spam.<\/p>\n<p>I hate it as much as anyone.<\/p>\n<p>And it sucks how spammers ruin it for us legitimate emailers.<\/p>\n<p>In fact, because of these idiot spammers I may have to change my email address.<\/p>\n<p>BUT&#8230;<\/p>\n<p>&#8230; at the same time, it can&#8217;t hurt to observe how spammers get their trash emails through while our legitimate emails are often banished into the Internet &#8220;nether-world.&#8221;<\/p>\n<p>Which is why, despite numerous pleas from my sanity and conscience, I&#8217;ve started doing the unthinkable:<\/p>\n<p>Actually <em>reading<\/em> my spam email.<\/p>\n<p>And although most of it is bizarre (and <em>creepy<\/em>), I did notice something useful for us legitimate marketers:<\/p>\n<p>Sometimes obvious &#8220;red flag&#8221; words get through because the spammers are taking the offending word and joining it with the next word.<\/p>\n<p>So instead of saying:<\/p>\n<p><strong>&#8220;Make Money With Copywriting&#8221;<\/strong><\/p>\n<p>They say:<\/p>\n<p><strong>&#8220;MakeMoney With Copywriting&#8221;<\/strong><\/p>\n<p>Or, instead of:<\/p>\n<p><strong>&#8220;Click Here Now!&#8221;<\/strong> (A HUGE spam filter red flag)<\/p>\n<p>They might say:<\/p>\n<p><strong>&#8220;ClickHere Now&#8221;<\/strong><\/p>\n<p>Now, to be honest, I haven&#8217;t done a whole lot of testing with this other than to run some of these phrases through spam assassin.<\/p>\n<p>And usually it doesn&#8217;t recognize them. (At least not yet.  These things are always changing.)<\/p>\n<p>So it may be worth testing in your own (<em>legitimate<\/em>) email campaigns if your email delivery rates are poor because of overzealous spam filters.<\/p>\n<p><strong>P.S.<\/strong> Speaking of beating the spam filters&#8230;<\/p>\n<p>One of the interviews in <strong><a href=\"http:\/\/www.AffiliateTrumpCard.com\">&#8220;The Affiliate Trump Card&#8221;<\/a><\/strong> is with email copywriter <strong>Jay White<\/strong> &#8212; who writes email copy for a bunch of top Internet marketers like Alex Mandossian, Stephen Pierce, Rich Schefren, and Jeff Walker.<\/p>\n<p>One of the things Jay talks about is how he gets his big money clients&#8217; emails past those pesky spam filters.<\/p>\n<p>You can check it out at:<\/p>\n<p><center><strong><a href=\"http:\/\/www.AffiliateTrumpCard.com\">www.AffiliateTrumpCard.com<\/a><\/strong><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay, this is probably a tad controversial. So let me begin by saying I am against spam. I hate it as much as anyone. And it sucks how spammers ruin it for us legitimate emailers. In fact, because of these idiot spammers I may have to change my email address. BUT&#8230; &#8230; at the same [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-145","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Okay, this is probably a tad controversial. So let me begin by saying I am against spam. I hate it as much as anyone. 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