This last Summer I watched one of the most titillating documentaries on Amazon Prime I\u2019ve ever done seen called:<\/p>\n
\u201cRay Harryhausen: Special Effects Titan\u201d<\/strong><\/p>\n If you love those old stop-go animated movies like the old Sinbad flicks, etc, you’ll dig it.<\/p>\n As a kid I couldn\u2019t get enough of it.<\/p>\n As an adult I find those movies far more entertaining and fascinating than all the overdone special effects movies Hollywood churns out. And if you want some great idea\/copy fodder for your emails, sales letters, and other marketing, I cannot recommend it enough, even if you aren\u2019t in to such movies.<\/p>\n I wrote down a list of ideas and lessons while watching it.<\/p>\n But there were two that stand out like a loud, wet fart in a library if you want to ratchet up your sales, response, and overall brand power.<\/p>\n The first of these notes I wrote down was:<\/p>\n \u201cBy just being super intense about what you do & the media you use, you can stand out even if that media is outdated\u201d<\/strong><\/p><\/blockquote>\n Listen up, my fine feathered little Fledgling.<\/p>\n There is a reason why – for nearly the past two decades – I\u2019ve been able to \u201cget away\u201d with, and make lots and lots and lots of sales, by stubbornly refusing to jump on all the various trends and bandwagons of technology and gimmickry other online marketers are always chasing.<\/p>\n Like, for example:<\/p>\n And the reason why is it ain\u2019t the media or technology doing the selling.<\/p>\n It\u2019s my passion for what I do, what I use, and what I sell.<\/p>\n That is it.<\/p>\n Period.<\/p>\n End of discussion.<\/p>\n Ray Harryhausen took technology nobody was using anymore or wanted to touch, and was so ultimately good at it\u2026 he inspired entire legions of filmmakers (like Peter Jackson, for example) to excel at and be at the top of their game in special effects that had nothing to do with the stop-go animation Ray did.<\/p>\n So it is in marketing and selling.<\/p>\n You don\u2019t have to chase after every trend, innovation, or format you see.<\/p>\n And just because a format supposedly gets a better response or higher levels of engagement for Agora or whoever people reflexively parrot doesn\u2019t mean it\u2019s going to be the same for you. Especially if your natural attributes lend themselves to something else that you happen to do better than most others.<\/p>\n Anyway, on to the pitch:<\/p>\n It talk more about this, including a second powerful insight from this documentary in the bonus elBenbo\u2019s Lair insert stuffed neatly inside the November \u201cEmail Players\u201d issue.<\/p>\n If you want it, the deadline to get this issue is 10\/31\/20.<\/p>\n Here\u2019s the link:<\/p>\n\n