Following is a brief email exchange with a procrastinator who thought – in his infinite snow flake-ish-ness – he should be allowed to get the bonuses offered with the $20 Gene Schwartz offer I did in September after the deadline.<\/p>\n
If I banned or blocked you or someone you know from buying, this’ll illustrate why:<\/p>\n
PROCRASTINATOR:<\/strong> I sent you an email some hours ago. I wanted to purchase the course but the payment link wasn’t working. Can you please send me the link with the same offer?<\/p>\n elBENBO:<\/strong> The link went down at midnight PDT last night that was the deadline, you had all weekend to buy<\/p>\n PROCRASTINATOR:<\/strong> I sent you an email before the offer would expire. You can check. I tried and it wasn\u2019t working. Could you try again please?<\/p>\n elBENBO:<\/strong> …your email came 2 minutes after the deadline…and the P.S. literally said: “Direct any customer service questions to Michael Senoff, not me.\u201d You done screwed up by first procrastinating and second by not reading instructions<\/p>\n PROCRASTINATOR:<\/strong> Great customer service man! You\u2019re the best<\/p>\n There are many ways this sort of thing makes my business lots of sales.<\/p>\n One of the main reasons is the act of trying to test (i.e., break) people. It always brings the crazy out of the crazies & the truth out of the irresponsible, so I can identify & ban them. (Incidentally, I will be dedicating an entire Email Players issue to this very topic and how to do it some time in 2021.) And by curating out the low class would-be customers & procrastinators who can’t even follow simple instructions like the guy above, I have more time, energy, and \u201cbandwidth\u201d to serve the high class legitimate customers.<\/p>\n And the longer I am in business, the more aggressive I get about it.<\/p>\n Frankly, these days, Yours Crotchety bans people for the slightest of infractions.<\/p>\n Take these schlubs who wanted back in \u201cEmail Players\u201d for example:<\/p>\n \u201cThanks for the reply. i didn’t know about the possibility of not being able to re-subscribe and i only wanted get the first issue before proceeding (no evil intended). Really sorry i cannot re-subscribe. Like my first email, i intended to re-subscribe hopefully at the beginning of the next month(November) so i can be on track for prompt receipt. If you could have a change of mind on the ban, i am always at your door to subscribe. thanks again for your time Ben.\u201d<\/p>\n The result:<\/p>\n BANNED! for lack of faith.<\/p>\n Here\u2019s another:<\/p>\n \u201cI have been a member of the Email Players newsletter for a few months and have learned quite a bit about writing emails. Unfortunately, I have to cancel the membership, at least for a short time. My wife and I got an opportunity to relocate and will be moving this month. We will be without an address for a couple of months. Nomads so to speak while we wait for our new home to close and be updated. I know your policy is to never let anyone back in once they leave, but I am hoping that under the circumstances you may reconsider. If not, I understand. I appreciate your thoughts on this, but either way, I understand.\u201d<\/p>\n The result:<\/p>\n BANNED! for lack of imagination.<\/p>\n One more:<\/p>\n “You\u2019re keeping your word and not letting me back in the email players newsletter. I do appreciate it. Can you please let me back in? PLEASE for the love of god. I\u2019ll pay for the entire year if that makes any difference, and I will never quit again. Can you please please please please. Make an exception? A few of my friends are already subscribers and doing monthly implementations and I want to pay for the newsletter and be in the group. Please?”<\/p>\n The result:<\/p>\n BANNED! for quitting Email Players twice prior (he somehow snuck back in).<\/p>\n And also, for not being as smart as his friends.<\/p>\n And the BANNED marches on.<\/p>\n Anyway, here\u2019s the point:<\/p>\n On the surface it looks like I am losing sales banning all these schlubs wanting back in.<\/p>\n But after some 20 years up in this business, and testing and experimenting and aggressively practicing what I preach & teach about this\u2026 I have only seen growth, a business with more high class customers than anyone else I know\u2026 and a peace of mind most business\u2019 always catering to & chasing down anyone willing to give them money will never understand.<\/p>\n I talk more about this in the December \u201cEmail Players\u201d issue.<\/p>\n Specifically, in the bonus elBenbo\u2019s Lair insert.<\/p>\n I also show some more examples of the BANNED & Banished.<\/p>\n The deadline to get the December issue is coming up quick.<\/p>\n To subscribe in time, go here immediately:<\/p>\n