{"id":1456,"date":"2009-01-29T17:00:16","date_gmt":"2009-01-29T17:00:16","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1456"},"modified":"2009-01-29T17:00:16","modified_gmt":"2009-01-29T17:00:16","slug":"email-marketing-moron","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/email-marketing-moron\/","title":{"rendered":"Email Marketing Moron"},"content":{"rendered":"<p>According to the newz&#8230; the post office may cut back on mail delivery.<\/p>\n<p>Probably to 5 days per week instead of 6 &#8212; with either Saturday or Tuesday getting the &#8220;axe.&#8221;<\/p>\n<p>But you know what?<\/p>\n<p>While we can&#8217;t control the <em>snail mail<\/em> flow&#8230; we CAN control our <em>email<\/em> flow.<\/p>\n<p>And that, IMHO, is extremely important.<\/p>\n<p>In fact, over the past month you may have noticed I&#8217;ve been sending a LOT more email.<\/p>\n<p>My goal is to eventually do a <strong>DAILY<\/strong> email &#8212; 7 days per week.<\/p>\n<p>What???<\/p>\n<p>Am I crazy???<\/p>\n<p>Have I turned into some kind of email marketing <em>moron<\/em>?<\/p>\n<p>People are more then welcome to think what they want.<\/p>\n<p><strong>But the numbers show a completely different picture.<\/strong><\/p>\n<p>Believe it or not, the more emails I send, the <strong>bigger<\/strong> and <strong>faster<\/strong> my list growz&#8230; the more new client inquiries I get&#8230; the more speaking opportoonities (even speaking &#8212; whoa!) I&#8217;m offered&#8230; the more people are buying products from my various interviewz&#8230; and so on.<\/p>\n<p>My emails have been confusing people in other ways, too.<\/p>\n<p>For example, all the <em>political<\/em> stuff.<\/p>\n<p>And the annoying <em>misspellings<\/em>.<\/p>\n<p>And the constantly teasing you with what&#8217;s in my (almost-ready) book at <strong><a href=\"http:\/\/www.CopywritingGrabBag.com\">www.CopywritingGrabBag.com<\/a><\/strong><\/p>\n<p>Look, I&#8217;m not going to reveal all my secrets in this email.<\/p>\n<p>But I can tell you it is ALL <em>deliberate<\/em>.<\/p>\n<p><strong>It is ALL putting more moolah in my pocket.<\/strong><\/p>\n<p>And it has (so far) ALL been well worth me dragging my lazy arse to the computer to hammer out an email on an (almost) daily basis.<\/p>\n<p>Email is extremely powerful if you know what you are doing.<\/p>\n<p>Far more powerful than most people realize.<\/p>\n<p>And if you want to start making huge leaps in your business&#8230; start educating yourself on how genius email marketers think, work and make muney.<\/p>\n<p>It&#8217;s been one of the most profitable things I&#8217;ve ever done.<\/p>\n<p>And I suspect it will be for <em>you<\/em>, too.<\/p>\n<p>Ben Settle<\/p>\n<p><strong>P.S.<\/strong>Speaking of email marketing geniuses&#8230;<\/p>\n<p>One of my biggest email marketing influences (I only have about 3) is <strong>Terry Dean<\/strong>.  Terry has been making big bux with email since before most of us even owned a computer.  He&#8217;s one of email marketing&#8217;s original &#8220;pioneers&#8221; and meticulously tests <em>everything<\/em>. <\/p>\n<p>And in Appendix 8 of my Copywriting Grab Bag book I grilled him on his most profitable email marketing secrets.  <\/p>\n<p>If you want a special discount when the book is ready, jump on the notification list at: <strong><a href=\"http:\/\/www.CopywritingGrabBag.com\">www.CopywritingGrabBag.com<\/a><\/strong><\/p>\n<p>By the way, I sent the files to the printer yesterday.<\/p>\n<p>So it should be ready sometime in the near future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the newz&#8230; the post office may cut back on mail delivery. Probably to 5 days per week instead of 6 &#8212; with either Saturday or Tuesday getting the &#8220;axe.&#8221; But you know what? While we can&#8217;t control the snail mail flow&#8230; we CAN control our email flow. 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