Once upon a time I saw a perfect example that shows the importance of owning, creating, and\/or controlling your own media empire in a New York Times article.<\/p>\n
It was about a 15-year old snot nose who had 1.2 million Instagram subscribers, pulled in some $10k per month with it, and he was full of piss & vinegar (who wouldn\u2019t be?), ready to conquer and pillage.<\/p>\n
But then\u2026 Instagram shut him down without warning.<\/p>\n
The reason:<\/p>\n
Violating rules, etc.<\/p>\n
His entire business gone \u2014 with the push of some button somewhere.<\/p>\n
And of course, like a lot of influencer types, he could not replicate his massive success, because he was simply all intelligence and no wisdom.<\/p>\n
The worst part for him though:<\/p>\n
\u201cA lot of my friends think I\u2019ve become depressed, and I think that\u2019s right,\u201d Rowan said. \u201cI\u2019ve been feeling insecure about a lot of things, like how I look and act and talk. I talk a lot less than I used to. I\u2019m a lot less confident. Losing my account is the main reason I feel like this. With @ Zuccccccccccc, it felt like I had a purpose and was doing something that benefited a lot of people, and now I kind of just feel \u2014 I feel lost.\u201d<\/strong><\/p><\/blockquote>\n
Such is the spooky fate of being high on intelligence but low on wisdom.<\/p>\n
I also daresay it’s the fate of many-a-business in the not-too-distant future. Especially anyone naive enough to rely completely on a platform they don\u2019t own or at least control and export their audience\/list from.<\/p>\n
And it all starts with having strong email game.<\/p>\n
From there, you can apply it to other media.<\/p>\n
(Social media, mobile apps, whatever it is).<\/p>\n
To learn my email ways go here:<\/p>\n