Here are 13 examples of shallow thinking in marketing:<\/p>\n
1. Slave to marketing metrics at the expense of (or even outright ignoring the existence of) all the intangibles in a business that are just as important<\/p>\n
2. Prioritizing the selling of offers over the building of a business<\/p>\n
3. Relying completely on social media<\/p>\n
4. Setting goals that are outcome dependent (i.e., make X sales by Y date) vs goals that are not outcome dependent (write & send 1 email each day for the next 30 days)<\/p>\n
5. Building a list instead of an audience<\/p>\n
6. Think having a funnel is the same as having a business<\/p>\n
7. Selling offers that don\u2019t logically link to other offers<\/p>\n
8. Assuming they can only inexpensively get leads & traffic by being on social media<\/p>\n
9. Relying on one merchant account \u2014 especially Stripe or PayPal \u2014 and not at least making plans for more<\/p>\n
10. Having 50% or more of their income tied up in ONE offer or client, and isn\u2019t at least in the process of working to change that<\/p>\n
11. Thinking marketing or copywriting is more important to sales than status<\/p>\n
12. Selling the \u201cthing\u201d they offer before selling themselves<\/p>\n
13. Making transactions at the expense of relationships<\/p>\n
These are just a few examples of shallow thinking.<\/p>\n
And if you happen to fall into more than one of the above I suggest changing that, fast, if you want to not only be able to compete in, but conquer in your market, industry, product category in the coming months, years, and decades.<\/p>\n
It\u2019s also mandatory to not do the 13 things above to use Email Players.<\/p>\n
The newsletter simply won\u2019t work for shallow thinkers.<\/p>\n
Which is why they never last long, and why I try to turn them away.<\/p>\n
They are much better off buying elsewhere.<\/p>\n
Otherwise, here\u2019s the link:<\/p>\n