Let me tell you a story.<\/p>\n
Specifically, about comicbook creator Robert Kirkland who is the writer & creator of the ghoulish & popular comicbook & TV show \u201cThe Walking Dead.\u201d When he first wanted to break into Image Comics with the Walking Dead he knew it would not be accepted at face value. The reasons for this were many, and if you want the full story simply watch \u201cThe Image Revolution\u201d on Amazon Prime. But needless to say, in order to get his story accepted and his comics made he had to outright lie, deceive, and entrap.<\/p>\n
Here\u2019s how:<\/p>\n
He did not say what his story was REALLY about.<\/p>\n
He told a bald-faced lie saying The Walking Dead zombies were actually an alien invasion. And that his stories would contain lots of hidden Easter Eggs teasing it for a while before the readers would discover it.<\/p>\n
Apparently, this was a big turn on at Image.<\/p>\n
And, so, his comics were made and the rest is history.<\/p>\n
But, what is not common knowledge about that history is, eventually he was asked about when these aliens were going to finally show up (which, if you read the comics or watch the TV show, you know are not there, and never have been).<\/p>\n
To which he answered something like:<\/p>\n
(Paraphrasing)<\/p>\n
\u201cOh that? I was just saying that so you\u2019d give them a chance.\u201d<\/strong><\/p><\/blockquote>\n
Anyway, here\u2019s why I tell this story:<\/p>\n
It\u2019s a great example of what I call Sixth-generation marketing warfare.<\/p>\n
And that concept is what the entire April \u201cEmail Players\u201d issue is about – what it is, what it means, and how you can start using it in your business. No, I\u2019m not saying you have to lie or deceive. Nor should you. In fact, the best Sixth-generation marketing warfare is totally transparent and easily observed even by your competition. But, there are come things you\u2019ll have to do that may make you uncomfortable.<\/p>\n
And so it goes.<\/p>\n
Listen, there are no tricks or hacks in this issue.<\/p>\n
And there is no \u201chow to\u201d info to celebrate.<\/p>\n
It\u2019s pure strategy.<\/p>\n
Strategy, I believe, will make or break businesses in the years ahead.<\/p>\n
Here\u2019s the link to subscribe by the looming 3\/31\/21 deadline:<\/p>\n