A question rears its magnificent head:<\/p>\n
Theres a question that I really didn’t find any conforting answer to… And I wanted to get your advice on it?<\/strong><\/p>\n
The iOS update<\/strong><\/p>\n
What about it? How do you evolve your email marketing stragies around it? What should we do?<\/strong><\/p>\n
I know that, at the end of the day, only the sales matters, but… Open rates are a big factor to account, isn’t?<\/strong><\/p>\n
Do you have any course or advices about thst important update?<\/strong><\/p>\n
Thanks a lot, Ben!<\/strong><\/p><\/blockquote>\n
It always amuses me when people worry about open rates.<\/p>\n
Something Androids have not been accurately tracking this whole time. And I have never once written for the open rate, or even the click, just the relationship. Do that and a lot of problems tend to disappear, in my experience.<\/p>\n
But if you really need to track, track clicks.<\/p>\n
If someone clicks, you know they opened it.<\/p>\n
For those still worried about it, you have two options:<\/p>\n
1. Put your head firmly between your legs\u2026 and kiss your gluteus assimus goodbye.<\/p>\n
2. Or just learn how to write emails people want to read and respond to.<\/p>\n
If you know what you’re doing it\u2019s a non-issue.<\/p>\n
At least to those who understand #2 above.<\/p>\n
Something I teach in the Email Players Skh?ma Book that I give free to new Email Players subscribers. Combine that info with the more bigger picture strategic info I teach in the issues (especially the upcoming 10-month anniversary issue in August) and this sort of thing is simply not relevant.<\/p>\n
It\u2019s only relevant to people who still think opens are relevant.<\/p>\n
But as far as sales go, opens have always been completely irrelevant.<\/p>\n
At least, to anyone who knows what they\u2019re doing.<\/p>\n
More info on the newsletter here:<\/p>\n