One of my favorite books is Robert Kiyosaki\u2019s:<\/p>\n
\u201cRich Dad, Poor Dad\u201d<\/strong><\/p>\n An extremely good book in and of itself.<\/p>\n Also a perfect example of how to use infotainment in content.<\/p>\n It’s full of little anecdotes & lessons that are hidden \u201cbetween the lines.\u201d I have an audio cassette tape of his from back in the late 90\u2019s that I recently digitized so I could listen to it again, and everything in it as just as applicable to now as it was 20+ years ago. In fact, I would argue it\u2019s even more applicable.<\/p>\n One of the lessons was when he said:<\/p>\n (paraphrased)<\/p>\n \u201cI am a best selling author, not a best writing author\u201d<\/strong><\/p><\/blockquote>\n A lifetime of experience and context in that line.<\/p>\n I suggest thinking long and hard on it.<\/p>\n Especially if you happen to be a writing snob more worried about those evil dangling participles and making sure something not 1 in 1000 people would even know if it was spelled correctly or not is correctly written.<\/p>\n The small thinker will say I am claiming to write crap.<\/p>\n And that only the marketing really matters.<\/p>\n And many such small thinkers in direct marketing take that exact approach.<\/p>\n But I am not saying that at all.<\/p>\n I\u2019m simply laying out a fact that you can accept or reject, use or not use, praise or poo-poo on all you want \u2014 not only do I not care, I won\u2019t even know, unless you happen to let me know, I suppose.<\/p>\n I don\u2019t know where else I am going with this.<\/p>\n But it is important info to know.<\/p>\n Especially if you are wanting to do a lot of email marketing.<\/p>\n To learn my methodology for that go here:<\/p>\n