Came a question about coming up with email ideas:<\/p>\n
All right man, when are you going to write the report \u201celBenbo\u2019s guide to coming up with interesting topics to write about every single day\u201d?<\/strong><\/p>\n
I\u2019d pay $20 tonight for that.<\/strong><\/p>\n
In fact, maybe I\u2019ll reverse engineer your plethora of emails, see if I can pull patterns out, write the report for you, and we can see how it sells.<\/strong><\/p>\n
Just a thought.<\/strong><\/p><\/blockquote>\n
Just $20?<\/p>\n
The Cheapskate is strong with this one.<\/p>\n
Whatever the case, I have some good news and some bad news.<\/p>\n
The good news first:<\/p>\n
I do teach this in my \u201cEmail Players Skh?ma Book\u201d<\/p>\n
The bad news:<\/p>\n
It\u2019s not $20.<\/p>\n
It\u2019s something I only give to new paying \u201cEmail Players\u201d subscribers.<\/p>\n
More bad news:<\/p>\n
To extract the lesson you have to think.<\/p>\n
There is no \u201cdo this, and this, and this\u201d checklist.<\/p>\n
The subject line chapter, for example, shows 13 ways to come up with subject line topics. There are thousands of ways to do it beyond that. But I show 13 tried-and-true ways. And they can all help you come up with ideas & topics by forcing you to think. Appendix 2 even has 21 real-life examples of how to create email hooks & stories. I originally wrote it after a former business partner came at me out of the blue with 21 different every day, \u201cordinary\u201d scenarios… and challenged me to attach each to a random product someone might sell. He wanted to see if I could turn them into email hooks and stories.<\/p>\n
And I did.<\/p>\n
But it\u2019s more of a \u201chere\u2019s how to think about it\u201d lesson than a checklist.<\/p>\n
You know what the best way to get topics is?<\/p>\n
It’s not by pretending you’re the guy in A Beautiful Mind looking for patterns and then trying to “reverse engineer” others’ emails. That’s how mediocre hack email writers do things. And I suppose if one wants to be a mediocre hack email writer who nobody outside of other mediocre hack writers on social media takes seriously that is fine.<\/p>\n
Otherwise it’s far better to get ideas & topics by paying attention to life.<\/p>\n
Not going to explain further.<\/p>\n
You either get it or you don\u2019t.<\/p>\n
If you do, and want to subscribe to \u201cEmail Players\u201d go here:<\/p>\n