1. If it jiggles it\u2019s fat (not just talking about Schwarzenegger’s take on weight loss, applies to editing copy too…)<\/p>\n
2. Only emailing your list when you \u201chave something to say\u201d means you don\u2019t have much to say<\/p>\n
3. Nobody emails enough \u2014 including me<\/p>\n
4. You won\u2019t know you\u2019ve gone too far until you\u2019ve gone too far at least once (hat tip to personal branding author Peter Montoya)<\/p>\n
5. Playing your game will ultimately make you more successful than playing someone else\u2019s game<\/p>\n
6. You don\u2019t have to end all your prices with a 5, 7, or 9<\/p>\n
7. Testimonials are not always required for high response<\/p>\n
8. You don\u2019t always need to offer a money-back guarantee<\/p>\n
9. The answer is always in the market<\/p>\n
10. Kneeling only makes it easier for them to lop your head off<\/p>\n
11. People donate to victims, but they don\u2019t buy from them<\/p>\n
Believe it or not:<\/p>\n
The above are some of the most profitable insights I\u2019ve learned, observed, or had to figure out over the years. And while some may not seem like \u201ccopywriting\u201d at a glance, they all can apply to every piece of copy you ever write.<\/p>\n
Go here to learn more about The Email Players Newsletter.<\/p>\n