Been getting a TON of new client inquiries lately.<\/p>\n
I don’t know if it’s because the economy is sucking and marketers know they can’t just rely on the “kool-aid drinker” part of their lists (who will buy ANYTHING<\/strong> they sell) anymore. <\/p>\n Or if they are seduced by my obnoxiously political emails.<\/p>\n Or if they are just temporarily insane<\/em>.<\/p>\n Whatever the case… usually they send me the ads they need fixed along with their requests.<\/p>\n And lemme tell ya: <\/p>\n What I see is NEVER pretty.<\/strong><\/p>\n Some of these ads have some MAJOR mistakes in them.<\/p>\n Mistakes that are almost certainly KILLING their response.<\/p>\n But that are (thankfully) very easy to correct.<\/p>\n Anyway, I thought it’d be neat to list the 10 most common “copywriting killers” I’ve been seeing in these ads.<\/p>\n That way, if you see any you are making, you can quickly adjust and improve your sales.<\/p>\n Ready?<\/p>\n Okay, here goez:<\/p>\n 1. Headlines that impress other copywriters but not their market<\/strong><\/p>\n 2. Relying on bragging, boasting and hype<\/p>\n 3. Not writing to the skeptic<\/em> <\/strong><\/p>\n 4. Not being engaging<\/p>\n 5. No logical flow of information <\/strong><\/p>\n 6. Too much swiping<\/p>\n 7. Too wordy<\/strong> <\/p>\n 8. Weak offer<\/p>\n 9. Not enough research (i.e. LAZINESS)<\/strong><\/p>\n 10. Lame bullet points that put you to sleep<\/em><\/p>\n There are a LOT more mistakes than this.<\/p>\n But these are the biggies.<\/p>\n The ones that, if you ONLY corrected these 10, would make your ads pull much higher response every time.<\/p>\n If you don’t believe me, use this check list on any ad not converting well.<\/p>\n I think you’ll be pleasantly surprised by the resultz.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Speaking of check lists…<\/p>\n … on page 205 of The Copywriting Grab Bag<\/a><\/strong> you’ll find a special marketing check list created by a true marketing “genius” named Mike Winicki.<\/p>\n Mike has consulted with, worked for and studied close to 5,000 businesses. And much of what he teaches about copywriting and marketing flies in the face of what other so-called “gurus” say (especially online). <\/p>\n IMHO, this marketing check list is priceless<\/em>. <\/p>\n And I believe it can (realistically) double the size of (almost) any business in 6 months or less. <\/p>\n Anyway, you can ONLY<\/strong> get this check list in this book.<\/p>\n And if you hop on the notification list<\/a><\/strong>, you will have a chance to get the book (and accompanying CD) at a discount:<\/p>\n <\/p>\n