If it jiggles it\u2019s fat<\/p>\n
About a month ago, I wrote this in an email:<\/p>\n
\u201c1. If it jiggles it\u2019s fat (not just talking about Schwarzenegger’s take on weight loss\u2026)”<\/strong><\/p><\/blockquote>\n
To which the inevitable question came:<\/p>\n
Hi Ben! These points are great. I printed this email and put it on the wall so I can read it again and again. Only point 1 is not clear. What do you mean with\u00a0“If it jiggles it\u2019s fat (not just talking about Schwarzenegger’s take on weight loss…)” ?<\/strong><\/p><\/blockquote>\n
Physiologically it means the human body doesn\u2019t lie to you.<\/p>\n
Nobody being honest with themselves ever mistakes anything that jiggles for muscle\u2026<\/p>\n
From a business perspective it can mean a lot of things:<\/p>\n
\n
- Excess words that needlessly bloat a sales page is jiggle<\/strong><\/li>\n
- Time spent scrolling social media thinking you are \u201cdoing business\u201d vs legitimately working in your business is jiggle<\/li>\n
- Possessions you don\u2019t use, don\u2019t need, and that clog up space\/mind\/time is jiggle<\/strong><\/li>\n
- Employees (especially office politicians) who don\u2019t earn their keep or create chaos is jiggle<\/li>\n
- Offers\/products\/content that cost more to produce than they earn (i.e., the rash of woke CW superhero shows that just got the axe, etc) is jiggle<\/strong><\/li>\n
- Emails with no offer or don\u2019t lead to a sale (i.e., so-called \u201cgood will\u201d emails) is jiggle<\/li>\n
- Time spent tracking metrics you do nothing practical with is jiggle<\/strong><\/li>\n
- Energy invested into virtue signaling on social media over taking action is jiggle (i.e., \u201cI\u2019m going to write a book!\u201d vs actively writing the book)<\/li>\n
- And so on, and so forth<\/strong><\/li>\n<\/ul>\n
Anything that jiggles ain\u2019t muscle.<\/p>\n
Word to the wise and all that.<\/p>\n
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