Last month \u201cEmail Players\u201d subscriber Perry Marshall sent this to his list:<\/p>\n
\u2026 couple of months ago I announced that (some day in the future)\u2026for NEW members of New Renaissance Club\u2026we would no longer be giving access to all the old newsletters in the archive.<\/strong><\/p>\n
I made it clear at the time: We will not be taking away access from the old members. If you\u2019ve got access, you\u2019ll keep access as long as you\u2019re a member.<\/strong><\/p>\n
One customer did NOT like this. He said, \u201cYou stole that devious idea from Ben Settle. You\u2019re going to take all of that great content away from your members!\u201d<\/strong><\/p>\n
Well, first, as I said above, AND said in the original message, we are not taking away anything from anybody.<\/strong><\/p>\n
Second, we DID get the \u201cdevious\u201d idea from Ben Settle. Ben is one of the sharpest marketing minds on the planet, and he runs his membership \u201cEmail Players\u201d better than just about any other I\u2019ve seen. I highly recommend it. And, if Ben finds you acceptable, he may let you join.<\/strong><\/p><\/blockquote>\n
I seriously doubt I invented the idea of not giving away back issues free.<\/p>\n
To me it just always made sense.<\/p>\n
Not just for the business, but also for the benefit of the customer.<\/p>\n
(Free is never valued as much as something paid for)<\/p>\n
So I am delighted Perry decided to do the same.<\/p>\n
To subscribe to Email Players go here:<\/p>\n