I recently saw an especially amusing meme that went like this:<\/p>\n
1. A smiling boomer is posing next to his brand new lamborghini<\/p>\n
2. The meme says:<\/p>\n
My boss arrived at work in a brand-new lamborghini. I said, \u201cWow, that\u2019s an amazing car! He replied, \u201cIf you work hard, put all your hours in, and strive for excellence, I\u2019ll get another one next year.\u201d<\/strong><\/p><\/blockquote>\n
That meme is as funny as it is useful for a lot of reasons. Especially if you are in the business of influence & persuasion using email marketing.<\/p>\n
The main reason?<\/p>\n
It\u2019s rooted in truth.<\/p>\n
Everyone with a boss knows \u2014 on some level \u2014 they are working to give that boss a lifestyle.<\/p>\n
All good jokes, just like all good marketing, is based in truth.<\/p>\n
The best comedians have long known this.<\/p>\n
Jokes based in nonsense or lies fall flat.<\/p>\n
In fact, if I was trying to sell MLM, biz opp, investment info, or any kind of offer directed at blue collar workers who want to quit their jobs I\u2019d be writing emails, ads, and other marketing using that meme all day long.<\/p>\n
All right that’s that.<\/p>\n
To subscribe to Email Players go here:<\/p>\n