{"id":149,"date":"2008-08-19T14:54:41","date_gmt":"2008-08-19T14:54:41","guid":{"rendered":"http:\/\/bensettle.com\/blog\/intriguing-swipe-file-ad\/"},"modified":"2008-08-19T14:54:41","modified_gmt":"2008-08-19T14:54:41","slug":"intriguing-swipe-file-ad","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/intriguing-swipe-file-ad\/","title":{"rendered":"Intriguing Swipe File Ad"},"content":{"rendered":"<p>Do you read &#8220;Inc. Magazine&#8221;?<\/p>\n<p>If so then, over the past few issues you may have noticed a full page ad (perfect your <strong><a target=\"_blank\" href=\"http:\/\/bensettle.com\/blog\/free-swipe-file\/\" rel=\"noopener\">swipe file<\/a><\/strong>) with a couple really intriguing elements to it.<\/p>\n<p>I don&#8217;t know exactly how well it&#8217;s pulling (although it has been running for a least two or three months, plus I&#8217;m seeing it pop up on some Internet sites exactly &#8220;as is.&#8221;)<\/p>\n<p>But it&#8217;s got an extremely cool headline with some killer &#8220;before and after&#8221; pictures.<\/p>\n<p>Won&#8217;t say much for the design of the ad or the copy (although it does mention the media outlets it&#8217;s been featured on).<\/p>\n<p>But the headline and photos alone are powerful.<\/p>\n<p>Anyway, enough babbling, here it is if you&#8217;d like to see it:<\/p>\n<p><center><strong><a target=\"_blank\" href=\"http:\/\/www.BenSettle.com\/Swipe-File\/67-man.jpg\" rel=\"noopener\">www.BenSettle.com\/Swipe-File\/67-man.jpg<\/a><\/strong><\/center><\/p>\n<p>Ben<\/p>\n<p><strong>P.S.<\/strong> For more info on how to use your <strong><a href=\"http:\/\/bensettle.com\/blog\/swipe-file-secrets-of-a-million-dollar-copywriter-who-hates-writing\/\">swipe file<\/a><\/strong> (the right way &#8212; and without breaking the law), check out the interview I did with John &#8220;Angel&#8221; Anghelache at:<\/p>\n<p><center><strong><a target=\"_blank\" href=\"http:\/\/bensettle.com\/blog\/swipe-file-secrets-of-a-million-dollar-copywriter-who-hates-writing\/\" rel=\"noopener\">www.BenSettle.com\/blog\/swipe-file-secrets-of-a-million-dollar-copywriter-who-hates-writing\/<\/a><\/strong><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you read &#8220;Inc. Magazine&#8221;? If so then, over the past few issues you may have noticed a full page ad (perfect your swipe file) with a couple really intriguing elements to it. I don&#8217;t know exactly how well it&#8217;s pulling (although it has been running for a least two or three months, plus I&#8217;m [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-149","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/149\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}