Yesterday I listed some controversial people I have been influenced by in my marketing & copywriting, and not everyone was pleased with a few of the names on ye olde list.<\/p>\n
But it’s like I tell people who say they are offended by something I write:<\/p>\n
\u201cIt\u2019s okay if you\u2019re offended, don\u2019t worry about it.\u201d<\/strong><\/p><\/blockquote>\n
There\u2019s also a teaching moment here.<\/p>\n
You need not \u201capprove\u201d of everything someone thinks to learn from them.<\/p>\n
Take two of the books in my Audible library, for example.<\/p>\n
One of them is the bio of Vladimir Lenin.<\/p>\n
And another is Saul Alinsky\u2019s Rules for Radicals.<\/p>\n
I don’t like either one of them worth a dayem or approve of what they stood for one iota. But I’d bet someone else\u2019s left testicle I\u2019ll learn some valuable ideas from them I can use \u2014 without engaging in genocide or domestic terrorism \u2014 in business, marketing, copywriting, and selling.<\/p>\n
Fun times ahead\u2026<\/p>\n
So that\u2019s my take on that.<\/p>\n
For more takes from my side of the business aisle go here:<\/p>\n