{"id":1510,"date":"2009-02-09T17:00:54","date_gmt":"2009-02-09T17:00:54","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1510"},"modified":"2009-02-09T17:00:54","modified_gmt":"2009-02-09T17:00:54","slug":"how-i-write-sales-letters","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/how-i-write-sales-letters\/","title":{"rendered":"How I Write Sales Letters"},"content":{"rendered":"

You may find this Copywriting Grab Bag<\/a><\/strong> testimonial interesting.<\/p>\n

Not just because I want to show off how cool the book is. \ud83d\ude09<\/p>\n

But because it contains a short copywriting lesson you can use right away in your ads without even buying the book. (See my commentary after the testimonial for the lesson about how I write sales letters.)<\/p>\n

Anyway, here goes:<\/p>\n

\nHey Ben,<\/p>\n

I had heard so much about your Copywriting Grab Bag book I scoured the internet to see if I could find one second hand (your new edition not being available yet). <\/p>\n

Luckily, I was able to find a copy.<\/p>\n

I was right in the middle of something when it came in the mail –I opened it just to take a quick peek and found myself getting quite \/*annoyed*\/ as I kept trying to put it down yet finding myself unable.<\/p>\n

I kept seeing each new chapter with a headline I had to figure out.<\/p>\n

Each chapter looked so small and easy to read I figured, “Why not read another chapter?”<\/p>\n

Next thing I knew I had read the first 50 pages of your book while trying not to.<\/p>\n

I already started using your stuff on how to write bullet points and how to pose the impossible questions… very clever.<\/p>\n

So thanks for taking the time to write it.<\/p>\n

Best,
\nChris Blackerby<\/strong>\n<\/p><\/blockquote>\n

Thank you Chris, I REALLY appreciate your feedback.<\/p>\n

I deliberately<\/em> wrote it in the same “style” I write sales letters.<\/p>\n

With short, “choppy” sentences that get right to the point.<\/p>\n

Each idea flowing seamlessly and **logically** to the next.<\/p>\n

And with absolutely zero “fluff” — so it is almost easier to KEEP<\/strong> reading than STOP reading.<\/p>\n

All important when writing copy.<\/p>\n

In fact, one guy said he learned more about the actual “writing” part of copywriting reading the book headlines and sentences than from the ads in his swipe file.<\/strong> <\/p>\n

Anyway, to be on the pre-publication “discount list”, go to:<\/p>\n

<\/p>\n

www.CopywritingGrabBag.com<\/a> <\/div>\n

<\/strong><\/p>\n

Those on the list get the book at a BIG discount.<\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> By the way…<\/p>\n

… if you already own the older version of “The Copywriting Grab Bag”, and if you send me your receipt<\/a><\/strong>, you will have a chance to get this new version at “cost.” <\/p>\n

The price I pay to have it printed, fulfilled, processed, the customer service, etc.<\/p>\n

Send your PayPal (if you bought it from me) or Amazon, Barnes & Noble, etc receipt to: ben (AT) bensettle.com<\/strong><\/p>\n

When it’s ready, I’ll send you a link to buy it “wholesale.”<\/p>\n","protected":false},"excerpt":{"rendered":"

You may find this Copywriting Grab Bag testimonial interesting. Not just because I want to show off how cool the book is. \ud83d\ude09 But because it contains a short copywriting lesson you can use right away in your ads without even buying the book. (See my commentary after the testimonial for the lesson about how […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1510","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t