Last year, I wrote this in an email:<\/p>\n
\u201c1. If it jiggles it\u2019s fat (not just talking about Schwarzenegger\u2019s take on weight loss\u2026)\u201d<\/p>\n
To which the inevitable question came:<\/p>\n
I printed this email and put it on the wall so I can read it again and again. Only point 1 is not clear. What do you mean with \u201cIf it jiggles it\u2019s fat (not just talking about Schwarzenegger’s take on weight loss\u2026)\u201d?<\/strong><\/p>\n Physiologically it means the human body doesn\u2019t lie to you.<\/p>\n Muscle doesn’t generally jiggle…<\/p>\n From a business perspective it can mean a lot of things:<\/p>\n * Excess words that needlessly bloat a sales page is jiggle<\/p>\n * Time spent scrolling social media thinking you are \u201cdoing business\u201d vs legitimately working in your business is jiggle<\/p>\n * Possessions you don\u2019t use, don\u2019t need, and that clog up space\/mind\/time is jiggle<\/p>\n * Employees (especially office politicians) who don\u2019t earn their keep or create chaos is jiggle<\/p>\n * Offers\/products\/content that lose money and\/or don’t lead to profit on the back end (i.e., TV shows that drain the network budget like the rash of woke CW superhero shows that just got the axe, etc) is jiggle<\/p>\n * Emails with no offer or don\u2019t lead to a sale (i.e., so-called \u201cgood will\u201d emails) is jiggle<\/p>\n * Time spent tracking metrics you do nothing practical with is jiggle<\/p>\n * Energy invested into virtue signaling on social media over taking action is jiggle (i.e., \u201cI\u2019m going to write a book!\u201d vs actively writing the book)<\/p>\n * And so on, and so forth<\/p>\n If it jiggles it ain\u2019t muscle, it’s fat, Spanky.<\/p>\n Word to the wise and all that.<\/p>\n To check out the Email Players Newsletter go here:<\/p>\n