{"id":15124,"date":"2023-04-02T12:57:33","date_gmt":"2023-04-02T19:57:33","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=15062"},"modified":"2023-04-02T12:57:33","modified_gmt":"2023-04-02T19:57:33","slug":"why-i-dont-market-to-or-cater-to-young-people-in-business","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/why-i-dont-market-to-or-cater-to-young-people-in-business\/","title":{"rendered":"Why I don\u2019t market to or cater to \u201cyoung people\u201d in business"},"content":{"rendered":"<p>Last month I was tweeting about zoomers, mobile apps, &amp; email.<\/p>\n<p>And I got this reply:<\/p>\n<blockquote><p><strong>APPs will be what Blogs were in the past.<\/strong><br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>I suspect that in the future, websites will only serve to have some information about their owner, a sample of work done (or content revealing their experience, which is the same or even better if you know how to do it) and a link to download. your official APP where you can find all the news, products and more.<\/strong><br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>And what about email marketing?<\/strong><br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>I love email marketing, I&#8217;ve been doing it for almost 20 years when I was building my affiliate sites using forums.<\/strong><br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>But I doubt it has much of a future.<\/strong><br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>Because?<\/strong><br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>Because the vast majority of young people today hardly read.<\/strong><br \/>\n<strong>\u00a0<\/strong><br \/>\n<strong>Anyway, its fascinating.<\/strong><\/p><\/blockquote>\n<p>My thoughts:<\/p>\n<p>1. He\u2019s 100% absolutely right spot on about apps. Totally agree.<\/p>\n<p>2. But as for email has no future because young people don\u2019t use it?<\/p>\n<p>Realize this:<\/p>\n<p>20%+ of \u201cyoung people\u201d don\u2019t even know what gender they are.<\/p>\n<p>Functional idiots.<\/p>\n<p>I have zero doubt Gary Halbert\u2019s \u201cPlayers with Money\u201d \u2014 the only kind of customers &amp; clients I recommend focusing on if you have any skill at all \u2014 will be using &amp; buying from emails for a long time to come, regardless of age.<\/p>\n<p>Including the zoomers &amp; young people.<\/p>\n<p>Not everyone has replaced TV with TikTok.<\/p>\n<p>Some parents even still care about what goes in their kids\u2019 heads.<\/p>\n<p>So my opinion:<\/p>\n<p>Email ain\u2019t going anywhere.<\/p>\n<p>If it for some reason it ever does?<\/p>\n<p>Then the same principles of persuasive communication that work for email can simply be transferred to other medias &#8211; online or offline.<\/p>\n<p>Especially the info in Email Players.<\/p>\n<p>More info here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month I was tweeting about zoomers, mobile apps, &amp; email. And I got this reply: APPs will be what Blogs were in the past. \u00a0 I suspect that in the future, websites will only serve to have some information about their owner, a sample of work done (or content revealing their experience, which is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-15124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/15124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=15124"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/15124\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=15124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=15124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=15124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}