{"id":15130,"date":"2023-04-30T09:40:02","date_gmt":"2023-04-30T16:40:02","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=15078"},"modified":"2023-04-30T09:40:02","modified_gmt":"2023-04-30T16:40:02","slug":"my-favorite-trans-copywriter","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/my-favorite-trans-copywriter\/","title":{"rendered":"My favorite trans copywriter"},"content":{"rendered":"<p>No, not <em>that<\/em> kind of trans.<\/p>\n<p>In fact, while I can\u2019t say for sure (never met him), so I cannot in any way, shape, or form speak for the guy\u2026 I suspect the copywriter I\u2019m referring to probably would have assumed anyone with so much as pronouns in their social media bios is a pedo.<\/p>\n<p>The copywriter I speak of:<\/p>\n<p>The late, great Jim Rutz.<\/p>\n<p>And while I learned many great lessons from him \u2014 and still do when I see his work, takes me to school every single time \u2014 one of the most practical was how he wrote his transition sentences.<\/p>\n<p>Or, as I like to call &#8217;em:<\/p>\n<p>&#8220;trans sentences.&#8221;<\/p>\n<p>Especially the line under a subhead.<\/p>\n<p>I once heard him explain how he wrote them in a way so there is no reason to stop reading.<\/p>\n<p>Another master at this:<\/p>\n<p>The late Gene Schwartz.<\/p>\n<p>He is another big influence when it comes to transition sentences.<\/p>\n<p>And over the years I\u2019ve invented many of my own based off studying his work.<\/p>\n<p>Especially since getting deep into email.<\/p>\n<p>Go thou and do likewise.<\/p>\n<p>You can never have too many great transition sentences in your copywriting arsenal. The goal is to get so good at them, and so comfortable writing them, that you don&#8217;t even think about it &#8211; you just &#8220;do.&#8221;<\/p>\n<p>All right, on to the business.<\/p>\n<p>If you want more info on my Email Players newsletter go here:<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.EmailPlayers.com\"><strong>www.EmailPlayers.com<\/strong><\/a><\/p>\n<p>Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, not that kind of trans. In fact, while I can\u2019t say for sure (never met him), so I cannot in any way, shape, or form speak for the guy\u2026 I suspect the copywriter I\u2019m referring to probably would have assumed anyone with so much as pronouns in their social media bios is a pedo. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,9],"tags":[],"class_list":{"0":"post-15130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-copywriting-and-sales-letters","7":"category-email-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/15130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=15130"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/15130\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=15130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=15130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=15130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}