An Email Players subscriber (not sure she wants me naming her) asks the most important question of all:<\/p>\n
Hi!<\/strong><\/p>\n
What Would Ben Do?<\/strong><\/p>\n
You are an overachiever. I am, too.<\/strong><\/p>\n
Because of your teachings (would you believe that my phone kept trying to autocorrect “teachings” to “ravings”? I’ve attached evidence, haha) I’ve gotten farther than I thought I could as an in-house copywriter. Thank you, truly.<\/strong><\/p>\n
I’m just… not cut out for entrepreneurial stuff. I know this caps my earning potential. I’ve truly felt drained when I’ve done it, maybe the same way you’d feel drained by working at a company.<\/strong><\/p>\n
I’m thinking of… just, forcing myself to do it. I need to make as much money as possible to support my special needs kid well after I’m gone. And I’m willing to sacrifice to do it.<\/strong><\/p>\n
I don’t know exactly what I’m asking.<\/strong><\/p>\n
I’ll feel like another drop in the bucket creating some dumb copywriting course, writing a book, building my list.<\/strong><\/p>\n
Is it worth it? Should I try? I have a lot to share, sure. I could make it happen. It’s just… that cOpYwRiTeR cesspool, you know.<\/strong><\/p>\n
I’m a woman, too, which doesn’t help. Sad, true, important.<\/strong><\/p>\n
I just don’t know if it’s worth all the effort, that drained feeling… the bobs and vagene emails, haha.<\/strong><\/p>\n
If you were a woman with a successful, 16-year, mostly in-house copy career, who desperately wanted to make sure her autistic son would be okay, but hated entrepreneurship… what would you do?<\/strong><\/p>\n
You tend not to talk about things you don’t know, but I’m feeling a bit lost and you’re one of the only people I trust to give an honest answer.<\/strong><\/p><\/blockquote>\n
Probably I’d do one or more of these 3 things:<\/p>\n
1. Take a few coaching clients \u2014 no shortage of new copywriters looking for that<\/p>\n
2. Slowly start an agency of your own \u2014 finding a business partner who’s good at all the stuff you hate, and just be the copy chief<\/p>\n
3. Find a business partner who\u2019s good at all the business side of things you hate doing \u2014 and who hates doing all the copywriting stuff you love doing<\/p>\n
You possess a valuable skill.<\/p>\n
And there are many ways to use it.<\/p>\n
In fact, you could do any of the above starting with just your current network, probably.<\/p>\n
And without needing to grow a list, etc.<\/p>\n
Play your game, not anyone else\u2019s.<\/p>\n
Nothing worse than playing someone else’s game.<\/p>\n
And there is no rule saying you have to\u2026<\/p>\n
More on the Email Players newsletter here:<\/p>\n