A timely question:<\/p>\n
Yooo, Ben. Hope you are doing well. I wanted to ask you something and it’s like seriously bothering me. English is my second language and I have been studying copywriting for over a year now. But whenever I write, it always feels like I am short of words. It’s like I lack the wordplay that great writers have. It’s bland like chatgpt. I don’t know if that can be improved and if it can be. Then how?<\/strong><\/p><\/blockquote>\n
First, it\u2019s good he recognizes how bland fapGPT-created emails are.<\/p>\n
Watching copywriters get morning wood over fapGPT is as amusing as it is astonishing.<\/p>\n
Second:<\/p>\n
If your writing is bland that\u2019s not a writing problem that\u2019s a \u201cyou\u201d problem.<\/p>\n
Meaning:<\/p>\n
You\u2019re probably not pouring \u201cyou\u201d into it at all. It should be 100% you \u2014 not only the way you talk in real life to people but, if you want to take it even farther\u2026 your thought patterns. I invented a term for this that I wrote about in the February Email Players issue I call:<\/p>\n
\u201cGreasy voice writing\u201d<\/strong><\/p>\n
So not only writing like you talk.<\/p>\n
But also writing as you think.<\/p>\n
i.e., your unique, peculiar thought patterns.<\/p>\n
However words appear in your mind that\u2019s how they appear on paper.<\/p>\n
(Or on the screen, whatever)<\/p>\n
They will be flawed, imperfect, full of adverbs (I love adverbs), passive voice, run-on sentences, and a whole bunch of other things that\u2019ll drive writing snobs batty. But nobody should care what broke writing snobs think \u2014 only what works.<\/p>\n
Try that and see what happens to your writing.<\/p>\n
For more email writing and copywriting go here:<\/p>\n