Last year I was watching a documentary about the creation of the Teenage Mutant Ninja Turtles, complete with interviews with the guys who created them and others who have been around it since its inception.<\/p>\n
And there was one part that shot my antenna up.<\/p>\n
And that part was when one of the creators said something about sequels.<\/p>\n
He said:<\/p>\n
\u201cthe sequel belongs to the believers\u201d<\/strong><\/p>\n i.e., totally exclusive and not-at-all inclusive.<\/p>\n They also talked about how, after being rejected by every comicbook publisher (all no-doubt kicking themselves in the long run), that it was interesting how, suddenly, everyone wanted to be a part of what they were doing, wanted to invest in it, ride the wave of popularity\u2026 AFTER they became successful.<\/p>\n Before success?<\/p>\n Nobody wanted anything to do with them.<\/p>\n After?<\/p>\n Suddenly everyone has always been a fan.<\/p>\n Reminds me of all these Marvel movie celebrities who natter on in interviews about how they were, like, you know, TOTALLY fans of the comics growing up… when everyone knows they not only were not fans, but were amongst those who mocked, made fun of, and socially ostracized the fans.<\/p>\n i.e., the true believers.<\/p>\n But anyway, back to TMNT:<\/p>\n They realized, what all great World-Builders in business realize \u2014 that it\u2019s not unicorn farts & rainbows inclusivity that builds the World, attracts the best customers, creates a thriving business\u2026 but aggressive exclusivity.<\/p>\n Inclusivity will get your business killed \u2014 on all kinds of levels.<\/p>\n This is as old as recorded history.<\/p>\n It\u2019s only in 2023 when people think this has somehow changed.<\/p>\n Something to think about.<\/p>\n Especially if you want to do email the way I do and teach in Email Players.<\/p>\n You can read more about that by hitting the jump below:<\/p>\n