Lately, I’ve been thinking a lot about the LAST recession.<\/p>\n
The 2002 fiasco that followed 9\/11. I had just subscribed to Dan Kennedy’s NO BS Marketing Newsletter<\/em><\/strong> at the time. And in my first issue, learned something that changed my entire life.<\/p>\n In fact, DK’s lesson has been my constant companion<\/em>.<\/p>\n A “friend” that’s guided me through some pretty scary times.<\/p>\n And has kept me out of a LOT of trouble.<\/p>\n Anyway, what was the lesson?<\/p>\n The life-or-death importance of having the ability to produce<\/em>.<\/strong><\/p>\n It’s DK’s contention that if you cultivate your ability to produce, you will never have to worry about moolah.<\/p>\n Never have lasting financial anxieties.<\/p>\n And that you will, in fact, be part of a VERY small group who makes things happen — even if you have to drag the rest<\/em> of the economy along with you to success.<\/p>\n It was an extremely inspiring piece.<\/p>\n And it was then when I really got SERIOUS<\/strong> about learning to sell. <\/p>\n I started writing<\/em> out ads in my own hand every day — regardless of how boring the task, or how tired I was. I made it a habit<\/em> to read and re-read (at LEAST<\/strong> 10 times) high ticket products I bought. And, even more importantly, I stopped<\/em> worrying so much.<\/p>\n Because I just KNEW that by developing my ability to produce (in my case, to sell) everything would come out okay in the wash. <\/p>\n Yes, things would be bumpy and I’d have setbacks.<\/p>\n But I knew everything would take care of itself in the end.<\/p>\n And guess what?<\/p>\n Now that we’re hip deep in an even WORSE<\/strong> recession, I got this bug to pass Dan’s life-changing lesson on to you. To reassure you that, no matter how “hairy” things get, if you hone your ability to produce, you got nuttin’ to worry about.<\/p>\n Your ability to produce is the most valuable skill you can have.<\/p>\n The ultimate asset and investment.<\/strong><\/p>\n Treat it like a proverbial “money tree” — water it, care for it, and let it GROW — and you’ll inoculate yourself (like a vaccine) against all the poop about to hit the fan.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> You can take your ability to produce to whole new levels by studying those who already<\/em> have this ability. <\/p>\n