Last month I sent out an email that gave advice to a Nigerian copywriter.<\/p>\n
Specifically, it was all about how they can be more trusted, write sales copy that doesn’t get them deleted on sight due to stigma, & get clients & customers all in on them by focusing on what I described as a market-first vs marketing-first approach. And that email got me several more replies than usual.<\/p>\n
But two of the replies were more interesting than all the others.<\/p>\n
I\u2019ll let you see why I say this for yourself:<\/p>\n
Response #1:<\/p>\n
\u201cPeople are gonna be so mad because of the lack of specificity your answer provided\u201d<\/strong><\/p><\/blockquote>\n
Response #2:<\/p>\n
\u201cWow, this is actually me you are talking about here. I was the Nigerian guy that sent you that message. It was last year I sent it. This is the second time I am seeing that email advice. Well,\u00a0 I had learnt from that message.\u00a0I really want to say thank you.\u201d<\/strong><\/p><\/blockquote>\n
Two totally different responses.<\/p>\n
From two totally different people.<\/p>\n
Who had two totally different experiences with the exact same email.<\/p>\n
Easily the most ironic feedback I’ve received all year.<\/p>\n
No real point to this.<\/p>\n
Other than the lesson about how two people can read the exact same email copy and walk away with two totally different experiences, and knowing which one to focus on, and which one not to focus on.<\/p>\n
More about the paid Email Players newsletter here:<\/p>\n