Here are 13 big potential benefits of your business having a curated & responsive email list.<\/p>\n
1. Sales, of course<\/p>\n
2. Security, as you should not have to rely on any one client or any one customer<\/p>\n
3. Ownership, if you can export it you own it, unlike the free social media platforms<\/p>\n
4. Portable, your list goes where you go<\/p>\n
5. Cash flow, if short on scratch just cook up a great offer and let the hounds out<\/p>\n
6. Demand, lots of marketers like doing business with the guy with the curated list<\/p>\n
7. Testing lab, you can test ideas or offers on demand in \u201creal time\u201d whenever you want<\/p>\n
8. Valuable, far more valuable than a social media following<\/p>\n
9. Accessible, I once read in an article (I think it was on Studyfinds) the average person online is on 500 email lists – and if that\u2019s even 25% true then the whole ‘nobody reads emails!’ shtick is an even dumber statement than those of us in the know with email already figured it was<\/p>\n
10. ROI, higher than any other marketing media I ever done heard of<\/p>\n
11. Easy segmentation, you can slice & dice it any way you want<\/p>\n
12. Control, you have enormous control over your business \u2014 from cashflow, to opportunity, to who you want to do business with (or not do business with), to how you want to run your business, what you sell, what message you want to spread, and the list goes on<\/p>\n
13. No traditional offer required, you can literally sell ad space in your list to other businesses (something I wish more marketers did) like I did yesterday<\/p>\n
That\u2019s how you can potentially get that \u201cbig click energy\u201d, Spanky.<\/p>\n
Especially those who rely on clients and or certain customers.<\/p>\n
In my experience:<\/p>\n
It\u2019s when you have all the above going for you… with a growing, curated email list you mail on the regular, with great copy and quality offers, when you are in a prime position where your confidence can automatically soar, your sales can automatically soar, and your sales \u201cposture\u201d (where you legitimately \u2014 you don’t have to beat your chest about it – couldn’t care less if any one customer or client stays or leaves, which is irresistible and I\u2019d even say mandatory when selling to skeptical and discerning buyers) can automatically soar.<\/p>\n
It’ll show in your body language.<\/p>\n
And in the way you talk.<\/p>\n
And of course in the way you write.<\/p>\n
So grow your email list every day, even if it’s just doing something – anything – to do so. And treat it like the beating heart of your business it is. Literally grow & mail it as if your business’ life depends on it.<\/p>\n
Because in many ways, it does.<\/p>\n
In the meantime, go here for more info on the paid Email Players:<\/p>\n