First two on the list are mandatory though.<\/p>\n
If you can\u2019t or won\u2019t do these first two, then the rest won\u2019t do you much good.<\/p>\n
All right here goes:<\/p>\n
1. Write interesting content people want to read<\/p>\n
2. Sell offers people want to buy<\/p>\n
3. Mail more often, not less (assuming you\u2019re doing both of the above)<\/p>\n
4. Curate your list as aggressively as you can at the opt-in especially<\/p>\n
5. Ramp up your email blocking game \u2014 i.e., block catch-all addresses, or emails that put things like \u201chelp\u201d, \u201cspam\u201d, \u201cnewsletters\u201d, \u201csubs\u201d, \u201csubscribe\u201d, etc<\/p>\n
6. Delete \u2019n block any and all bogus-looking domains on sight<\/p>\n
7. Do the opposite of what any email grifters say who were Facebook experts last month, a crypto expert the month before that, a TikTok expert before that, but now suddenly are email experts today<\/p>\n
8. Do a list scrub immediately to help you identify the bots, spam traps, honey pot addresses that are scraped & harvested by spammers, spam button pushers, as well as undeliverable email addresses, malformed email addresses, & abandoned email addresses seized by ISPs to \u201cspy\u201d on email marketers, etc<\/p>\n
9. Encourage people to ask you questions<\/p>\n
10. Write opinionated content people have a hard time not replying to<\/p>\n
11. Do your own customer service (apply Gary Halbert\u2019s \u201cwhite mail\u201d warning)<\/p>\n
12. Rejoice when trolls & reply guys don\u2019t like you (they don\u2019t even like themselves) and pour gas on the fire<\/p>\n
13. Periodically sell low ticket offers where lots of customers buy and have to email you to get a link back for the bonus(es)<\/p>\n
14. Don\u2019t worry about offending the dogs, concentrate on selling the foxes (more Gary Halbert wisdom)<\/p>\n
If you want to learn how to write emails see the Email Players Newsletter.<\/p>\n
Here is the link:<\/p>\n