An Email Players subscriber (not sure he wants me naming him) asks:<\/p>\n
Hey!<\/strong><\/p>\n
Quick question: Do you ever hold back on sending an email if you notice the one before it is pulling really well?<\/strong><\/p>\n
For example, I sent an email that has gotten me more sales than most. Is it wise to keep it top of the inbox for a bit? Or is it fine to stick with my schedule and throw another one on the pile? Or does it not matter in the slightest and I\u2019m overthinking it?<\/strong><\/p><\/blockquote>\n
Let me put it this way:<\/p>\n
I’ve definitely switched out emails when hitting a nerve.<\/p>\n
I’ve even switched out entire pre-loaded email campaigns at times.<\/p>\n
Like, for example:<\/p>\n
During the lockdowns.<\/p>\n
I had spent a bunch of time writing & loading emails to sell my Copy Troll book. But, I did an impromptu Q&A livestream right when lockdowns were imposed, when people were freaking out & uncertain about the future… and a good 50% of the questions were from marketers wanting to suddenly know how to build an email list. They could not have given a rat’s puckering arse about monetizing trolls at that point. (That came a few months later during the black lives matter\/antifa rioting & sudden virtue signaling\/shaming olympics – when I did the same thing with an already pre-loaded campaign selling a different book). So I spent the next day scrambling to switch out the already locked & loaded Copy Troll emails with a campaign selling my List Swell book.<\/p>\n
The result:<\/p>\n
More List Swell book sales.<\/p>\n
More happy customers.<\/p>\n
More fun\u2026 during that campaign than when the book originally launched.<\/p>\n
Gotta strike while that nasty iron is scalding hot.<\/p>\n
Thus:<\/p>\n
Keep mailing about that topic until interest wanes, is my advice.<\/p>\n
To learn my way of doing email, see the paid Email Players newsletter here:<\/p>\n