A couple months ago I got sudden rush of questions about writing stories.<\/p>\n
I figured someone must have been talking about it.<\/p>\n
(And it turned out someone had… on Twitter)<\/p>\n
And so, I decided to chime in with my too many sense on the topic:<\/p>\n
* If you are having trouble telling stories you are probably overthinking it – almost everyone does – break it down into 1-2 sentences like a TV guide description. Start with that. i.e., entire story of the American Revolutionary War “we fought the British, they lost.” (hat tip to the great Paul Hartunian for that ditty).<\/p>\n
* Study all of Gary Halbert ads with stories you can find – he was the master. Copy them out by hand no matter how tedious it feels. Do the same with John Carlton ads and if you can find them Scott Haines ads. Those 3 are\/were the masters.<\/p>\n
* What you leave out is far more important than what you leave in.<\/p>\n
* Write an email each and every day telling a story designed to sell your offers until it becomes second nature<\/p>\n
* You already know what you need to know, everyone does, you did it naturally as a child, so try not to over think it and just tell the story as if talking to a child<\/p>\n
* Nothing will teach you storytelling better than telling stories, everywhere, with every piece of content you write until it becomes second nature.<\/p>\n
* There really is no substitute for just doing the work, no book or coach (certainly not me) will teach you how to do it better than just doing it over and over and over and over.<\/p>\n
* Stay the hell away from fapGPT, or anything like AI when telling stories – use your own God-given brain, write with your own hands, engage your thinking, utilize your nervous system, your imagination, your problem-solving, your emotions, your unique experiences\/observations\/opinions\/thoughts\/personality\/peculiarities.<\/p>\n
* No, I don’t have a course or book teaching storytelling, you can’t buy experience, you have to sweat, bleed, fight for it.<\/p>\n
* Unless you count this email as a teaching, I suppose<\/p>\n
* But even then I probably just said more than I know\u2026<\/p>\n
Take this skill, combine it with what I teach in my paid Email Players Newsletter each month and I reckon your business can prosper beyond the dreams of avarice..<\/p>\n
More info here:<\/p>\n