A couple nights ago I saw the movie “Watchmen.”<\/p>\n
The movie was a LOT of fun… and had the added benefit of containing a very powerful sales lesson<\/strong> any one of us can benefit enormously from.<\/p>\n Here’s what I mean:<\/p>\n One of the reasons I like the story so much (I’ve read the comic several times over the years) is because of the bizarre characters.<\/p>\n My favorite being “Rorschach.”<\/strong><\/p>\n Just a fascinating guy.<\/p>\n He’s short, kinda gangly and (from the story) smells bad.<\/p>\n Yet, the bad guys are scared to death of him.<\/p>\n Whenever he walks into a bar, the music stops and people tremble in fear.<\/p>\n Reason why is because Rorschach has no problem walking up to the biggest goon in the joint, grabbing his finger and breaking it BEFORE asking any questions — sending even the nastiest thug to his knees begging for mercy.<\/p>\n The point?<\/p>\n Rorschach doesn’t have to be the strongest, tallest or heaviest guy to kick azz.<\/p>\n He’s got leverage<\/em>.<\/strong><\/p>\n In this case, the bad guy’s ever-so-delicate fingers<\/em>.<\/p>\n All he needs is one finger to control and dominate someone.<\/p>\n And guess what?<\/p>\n We can do this in selling, too.<\/p>\n You don’t necessarily need the best written ad, the most eloquent style or the smoothest voice and look.<\/p>\n Nope.<\/p>\n All you need is leverage<\/em>.<\/p>\n To grab your competition’s fingers (figuratively!) and send ’em into a fetal position crying for their mamas.<\/p>\n Here are some simple (REALLY simple) ways to do it:<\/p>\n There are more, of course.<\/p>\n But if you focus on these 10 you should see a major sales bump.<\/p>\n How do I know?<\/p>\n Because since focusing on these 10 things over the past year, I have noticed a fat spike in my sales and my customers’ happiness.<\/p>\n As well as gaining powerful, long-term leverage<\/em>.<\/p>\n Ben Settle<\/p>\n P.S.<\/strong> Hey, guess what?<\/p>\n An 11th thing you can do for leverage is ALWAYS ask for the sale. <\/p>\n Like this:<\/p>\n You can give yourself even MORE leverage by using any one of the 122+ secrets in The Copywriting Grab Bag<\/a><\/strong> book at:<\/p>\n <\/p>\n\n1. Be the most honest & ethical business<\/strong><\/ul>\n
\n2. Avoid using hype or shady manipulation tactics<\/ul>\n
\n3. Write your advertising to the **skeptics**<\/strong><\/ul>\n
\n4. Write like you talk — and not like some robot<\/ul>\n
\n5. Have the best customer service <\/strong><\/ul>\n
\n6. Show the REAL you in your emails, ads and other communications <\/ul>\n
\n7. Sincerely CARE about your customers (what a concept, eh?)<\/strong><\/ul>\n
\n8. Always value your customers’ time<\/em><\/ul>\n
\n9. Think up better (more gutsy) offers than your competition<\/strong><\/ul>\n
\n10. Contact your list every day (or at least almost every day)<\/ul>\n