{"id":16447,"date":"2024-06-12T00:53:36","date_gmt":"2024-06-12T00:53:36","guid":{"rendered":"https:\/\/bensettle.com\/blog\/?p=16447"},"modified":"2024-06-12T00:53:36","modified_gmt":"2024-06-12T00:53:36","slug":"a-cautionary-tail-for-email-marketers","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/a-cautionary-tail-for-email-marketers\/","title":{"rendered":"A cautionary tail for email marketers"},"content":{"rendered":"

A couple months ago I got this email from a veterinarian:<\/p>\n

Hi Ben!<\/strong><\/p>\n

We love you and Zoe as clients! To say thank you, we\u2019ve got a new mobile app for you and your animal companions. It helps manage their lives so you don\u2019t have to! Plus:<\/strong><\/p>\n

* Request Appointments 24\/7<\/strong><\/p>\n

* Pet Pickup Notifications<\/strong><\/p>\n

* Create and store all your pet\u2019s reminders<\/strong><\/p><\/blockquote>\n

Sounds like a mighty fine service for pet owners.<\/p>\n

I will certainly give them that.<\/p>\n

But, here\u2019s the problem:<\/p>\n

 <\/p>\n

Last time Zoe went to this vet was 9 years ago, way back when I lived in<\/p>\n\"\"\n

The Burgle. She has since long passed away and joined the Kennel Invisible a year and a half ago. And yet, this vet is sending me this ditty about how much they love having my deceased pet\u00a0as a client. Anyone who owns pets knows<\/p>\n

their lifespans are short \u2014 and so I guarantee you I am not the only one who had a \u201cWTF is wrong with you people?\u201d moment when seeing that.<\/p>\n

Bottom line?<\/p>\n

Not even my paid Email Play<\/p>\n

ers newsletter can f<\/p>\n

 <\/p>\n

ix email marketing this bad..<\/p>\n

Anyway, not a problem for 99.9% of marketers.<\/p>\n

But a cautionary tail \u2014 as Zoe would have put it \u2014 nonetheless.<\/p>\n

Speaking of Email Players, you can learn more about it here:<\/p>\n

www.EmailPlayers.com<\/strong><\/a><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

A couple months ago I got this email from a veterinarian: Hi Ben! We love you and Zoe as clients! To say thank you, we\u2019ve got a new mobile app for you and your animal companions. It helps manage their lives so you don\u2019t have to! Plus: * Request Appointments 24\/7 * Pet Pickup Notifications […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,11,14],"tags":[],"class_list":["post-16447","post","type-post","status-publish","format-standard","category-business-building","category-inner-game","category-sales-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t