Remember the recent email about price shoppers vs investors?<\/p>\n
The one where, at the end I said that, although the email was a blatant<\/em> sales pitch, there was a “hidden” sales lesson in it?<\/p>\n And how I also asked if you saw the lesson?<\/p>\n Well, let’s just say the response has been VERY<\/strong> interesting.<\/p>\n Most people who responded caught one of them.<\/p>\n But only one subscriber caught all 3.<\/p>\n Here is what she said about the email and also my copywriting book<\/a><\/strong>: Ah Ben,<\/p>\n I’ve read [your email] at least 10 times and still am not sure I can put the selling message into words.<\/p>\n 1. I melted when you said, “There’s NO shame…”<\/p>\n 2. I can sit here and gripe about $129, when I could be making a bundle of money, if I’d just buy the book, hush and learn.<\/p>\n 3. I am getting soooo much more from this book than the latter version, that I should feel good you’re only charging $129, instead of …<\/p>\n 4. It’s there, get it, if you want to better your business or go ahead and lose.<\/p>\n
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