Copywriting Grab Bag<\/a>, before retiring.<\/p>\nEverything is making more sense to me, the more I read. Especially when reading the appendixes, when you suggest to do so.<\/p>\n
My Easter Basket page was simpler than it would have been, had I not been studying your work.<\/p>\n
Anyway…. Once again, THANKS BEN for being there and for me finding you.<\/p>\n
Have a great day!<\/p>\n
-Shirley Bass\n<\/p><\/blockquote>\n
<\/strong><\/p>\n
Shirley, thank you so much for taking the time to write that.<\/p>\n
You definitely nailed 3 big lessons from that email.<\/p>\n
<\/p>\n\n- Takeaway<\/li>\n
- Eliminating price resistance<\/li>\n
- Posture<\/li>\n<\/ul>\n
<\/strong><\/p>\n
Posture being the one everyone else missed.<\/p>\n
Funny how these are not “copywriting”, but old fashioned SALES<\/strong> strategies, eh?<\/p>\nIt’s no coincidence that day’s book sales were higher than the previous several days **combined**.<\/p>\n
As the great copywriters have said over the past 100 years: <\/p>\n
If you want to get good at copywriting, study SELLING.<\/strong><\/p>\nBecause let’s face it: <\/p>\n
It’s not exactly a walk in the park trying to persuade a complete stranger, who can’t see<\/em> or hear<\/em> you, to give up their hard-earned moolah (especially now) to buy something they didn’t even know existed<\/em> 5 minutes ago.<\/p>\nAnd yet master salesmen — especially the “belly-to-belly” kind — sell to skeptical<\/em> strangers all the time.<\/p>\nStudy both sales AND copywriting masters, and you won’t go wrong.<\/p>\n
Anyway, That’s it for today.<\/p>\n
Next time… something wild and wacky.<\/p>\n
Ben Settle<\/p>\n
P.S.<\/strong> The best copywriters are almost always savvy sales pros. And many of the ones I interviewed in my copywriting book<\/a><\/strong> are tops at selling face-to-face as well as in print. <\/p>\n","protected":false},"excerpt":{"rendered":"Remember the recent email about price shoppers vs investors? The one where, at the end I said that, although the email was a blatant sales pitch, there was a “hidden” sales lesson in it? And how I also asked if you saw the lesson? Well, let’s just say the response has been VERY interesting. Most […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1666","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t