I ever tell you how I live in “Big Foot” country?<\/p>\n
No joke.<\/p>\n
In fact, I’m not far from Del Norte County, CA — near where that famous Big Foot clip from the 1960’s was shot. <\/p>\n
And for a split second yesterday… I thought I saw<\/em> him!<\/strong><\/p>\n Here’s what happened:<\/p>\n I was driving along a back road outside town, minding my own business, when I saw this tall, and extremely hairy<\/em>, thing walking along the road. <\/p>\n From a distance it looked EXACTLY like what I’d read of Big Foot.<\/p>\n But as I got closer I saw it wasn’t BF.<\/p>\n It wasn’t even a bear or some other animal.<\/p>\n Just a scraggly-looking hippy trying to thumb a ride.<\/p>\n Bummer.<\/p>\n Even so, the event got me thinking about something.<\/p>\n Something I believe can help your sales BIG TIME.<\/strong><\/p>\n Here’s what I mean:<\/p>\n Believe it or not, Big Foot is big business for some people.<\/p>\n Since nobody has ever caught him (or them, whatever), and nobody has even gotten a 100% authenticated photo or movie of him, he’s truly become a legend<\/em>.<\/p>\n Not only here in the Pacific Northwest — but around the world<\/em>.<\/p>\n Almost everyone knows exactly<\/em> who he his.<\/p>\n Exactly<\/em> what he looks like.<\/p>\n And exactly<\/em> what you mean when you mention his name.<\/p>\n In other words, he’s got MASSIVE personal<\/em> branding.<\/strong><\/p>\n And because of that, money is attracted to him like a magnet.<\/p>\n And guess what?<\/p>\n You and I can use this strategy in our businesses, too.<\/p>\n In fact, we have some “Big Foots” in the business world now.<\/p>\n Think of guys like Bill Gates.<\/p>\n Or Donald Trump.<\/p>\n Or (in marketing) Jay Abraham and Dan Kennedy.<\/p>\n All “Business Big Foots” — instantly identifiable (and even recognizable<\/em>) by name, face and reputation.<\/p>\n Only question is HOW do they do it?<\/p>\n And (even more importantly) how you can you and I do it?<\/p>\n There are LOTS of ways to build your personal brand like this.<\/strong><\/p>\n For example:<\/p>\n You can do what Walt Disney said — and run your business in such a way others can’t HELP but tell everyone they know about you. <\/p>\n You can also run the speaking circuit and get known REAL fast.<\/p>\n Another good way is to position yourself as the person at the top<\/em> of the mountain in your niche — such as with outrageously expensive prices\/fees (remember those $25k Jay Abraham seminars — whoa!)<\/p>\n