Got something really cool to share today.<\/p>\n
It’s a “snippet” of an email my friend and AdWords “scientist” <\/em>(literally — he’s a computer scientist) Jim Yaghi<\/a><\/strong> sent me yesterday.<\/p>\n Anyway, here’s the story:<\/p>\n I had sent him my copywriting book<\/a><\/strong> and (in passing) mentioned how I use the comic book ads included on the CD to write lots and lots of different AdWords ads.<\/p>\n As certain comic book ads make great AdWords ad “templates.”<\/p>\n And that’s when he emailed me an AWESOME<\/strong> copywriting tip I’d never even thought of before.<\/p>\n A tip that’s already<\/em> making writing ads far easier.<\/strong><\/p>\n In fact, I found it so valuable, I asked if I could share it.<\/p>\n He gave me the “green light” and so here we go….<\/p>\n <\/p>\n \nHey Ben,<\/p>\n thanks a lot for that! awesome. I actually use cartoons when trying to come up with graphical descriptions for that very reason. They also allow you to tap into a prospect’s inner child as they remember images like “seeing stars” when hit on the head, or the bump that grows on someone’s head when hit by a hammer, or the way people drift on the scent of sizzling sausages \ud83d\ude42<\/p>\n jim\n<\/p><\/blockquote>\n <\/strong><\/p>\n Pretty cool, eh?<\/p>\n This is extremely valuable advice.<\/p>\n It’s especially handy when you can’t think of a unique way to describe something.<\/p>\n So thank you Jim!<\/p>\n And by the way, if you do PPC check out Jim’s site<\/a><\/strong>.<\/p>\n He’s a computer scientist who figured out some “back door” ways of using AdWords you will probably not hear anywhere else.<\/p>\n Ben Settle<\/p>\n