{"id":1686,"date":"2009-03-26T16:10:10","date_gmt":"2009-03-26T16:10:10","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1686"},"modified":"2009-03-26T16:10:10","modified_gmt":"2009-03-26T16:10:10","slug":"encyclopedia-of-marketing-monsters","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/encyclopedia-of-marketing-monsters\/","title":{"rendered":"Encyclopedia Of Marketing Monsters"},"content":{"rendered":"

Got this bizarre<\/em> book at the library yesterday called:<\/p>\n

<\/p>\n

“The Encyclopedia Of Monsters”<\/div>\n

<\/strong><\/p>\n

VERY cool book.<\/p>\n

It’s a HUGE alphabetical listing of every monster from every book, movie, TV show, myth, legend and comic book you can think of — from the “Acromegalic” (whatever that is) to the “Zombie Legion.”<\/p>\n

Anyway, reading it got me thinking about real life<\/em> monsters.<\/p>\n

You know, the kind we see in the **marketing**<\/strong> world.<\/p>\n

Except our monsters are actually scarier<\/em>.<\/p>\n

And while they don’t kill you physically… they can kill you financially.<\/p>\n

Here are a few of the nastier ones out to watch out for:<\/p>\n

Hydra of Hype:<\/strong><\/p>\n

You often see this giant, dragon-like thing with multiple heads in highly competitive niches — like wate loss, biz opp, work-at-home, etc.<\/p>\n

And each time the law cuts one of its heads off, a new, even MORE<\/strong> hypey head re-grows in its place — breathing even MORE fiery hype, screaming headlines and exaggerated claims they can’t back up. <\/p>\n

The law cannot slay this beast because of its regrowing heads.<\/p>\n

However, it’s easily avoided.<\/p>\n

As you can always hear<\/em> it coming a mile away.<\/p>\n

Lying Leviathan<\/strong><\/p>\n

This monster has razor-sharp teeth and his scales are impervious to arrows, swords and (unfortunately) reason & decency.<\/p>\n

He likes to lurk in the ocean, sneaking up on unsuspecting consumers who wouldn’t believe in a million years he would have the gall to blatantly lie through his knife-like teeth the way he does.<\/p>\n

And he has no problem gobbling up your money in exchange for products and services that don’t deliver.<\/p>\n

Luckily, others who’ve seen him will often warn<\/em> you in advance.<\/p>\n

Pay attention to your fellow travelers and you can avoid the lying leviathan’s favorite feeding grounds.<\/p>\n

Creature From The Broke Lagoon<\/strong><\/p>\n

This thing is slippery like a fish and is hard to catch.<\/p>\n

He likes to swim around forums, blogs and anywhere else he can parrot bad advice that’ll keep you broke.<\/p>\n

The difference between him and the other monsters is this creature doesn’t KNOW he’s doing bad.<\/p>\n

In fact, he thinks he’s doing GOOD.<\/strong><\/p>\n

He thinks his half-baked advice based on theories and hearsay work — even though they have never worked for HIM.<\/p>\n

But since he needs to survive, he tries to sell it to others.<\/p>\n

Usually as an affiliate for something he’s never used.<\/p>\n

Stay away from his swamps — like forums — and you’re safe.<\/p>\n

The Swipe & Steal Slime <\/strong><\/p>\n

This shapeless mass of goo (roo) oozes around the Internet — absorbing everyone else’s ideas, ads, and sales letters.<\/p>\n

And then, when he wants to pitch something, shamelessly takes whatever he’s absorbed and uses it as his (or her — there are female swipe & steal slimes, too) own.<\/p>\n

There’s not much you can do about these monsters.<\/p>\n

They’re impossible to catch since they have no real “substance”.<\/p>\n

But it’s good to be aware of them.<\/p>\n

And not to let them absorb YOU<\/strong> and make you a blob like them<\/em>.<\/p>\n

Manipulation Zombies<\/strong><\/p>\n

On the surface, these pitiful undead things LOOK normal.<\/p>\n

But look closely, and you see they have no conscience. <\/p>\n

No feeling. <\/p>\n

No caring about anyone or anything (not even themselves<\/em>).<\/p>\n

And so they use manipulation, tricks and “black hat” tactics all day long.<\/p>\n

They don’t know any other way.<\/p>\n

Lying, cheating, and milking you of every last cent you own is as easy and “routine” for these monsters as you and I ordering a hamburger at McDonalds<\/em>.<\/p>\n

And they are VERY good at what they do.<\/strong><\/p>\n

So good in fact, other marketers (especially those just starting out) are tempted to emulate their wicked ways.<\/p>\n

Don’t do it.<\/p>\n

It will take you down a path from which you may never return.<\/p>\n

Anyway, those are a few marketing monsters to watch for.<\/p>\n

They are all over the place — especially on the Internet.<\/p>\n

Watch your azz.<\/p>\n

Ben Settle<\/p>\n

P.S.<\/strong> The best DEFENSE<\/strong> against these monsters is a good OFFENSE<\/strong>. The Copywriting Grab Bag<\/a><\/strong> contains over 122 different “weapons” that can help you defeat any of the monsters in the business arena — and save your fellow country folk from their terrible ways.<\/p>\n

You can “grab” it now at:<\/p>\n

<\/p>\n

www.CopywritingGrabBag.com<\/a><\/div>\n

<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Got this bizarre book at the library yesterday called: “The Encyclopedia Of Monsters” VERY cool book. It’s a HUGE alphabetical listing of every monster from every book, movie, TV show, myth, legend and comic book you can think of — from the “Acromegalic” (whatever that is) to the “Zombie Legion.” Anyway, reading it got me […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,14],"tags":[],"class_list":["post-1686","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters","category-sales-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1686"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1686\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}