Remember that “marketing monsters” email from Friday?<\/p>\n
The one about all the “monsters” waiting in the shadows, ready to leap<\/em> out at you and suck up your moolah?<\/p>\n Well, guess what?<\/p>\n I gotta “sequel” for you today with even MORE<\/strong> monsters and how to defend against them.<\/p>\n Here they are…<\/p>\n Freebie-Seeking Frankenstein <\/strong><\/p>\n This monster roams the countryside looking to attach new parts<\/em> to his body.<\/p>\n And after you’ve given him a free arm, leg or other valuable part of yourself… he doesn’t stop. <\/p>\n He relentlessly lurches towards you, arms stretched out in front of him, chasing you around to give him even MORE<\/strong> free stuff.<\/p>\n Unfortunately, you can never defeat him.<\/p>\n He’s practically immortal<\/em>.<\/p>\n But you CAN ward him off.<\/p>\n First by ONLY giving him something small.<\/p>\n And second, by making it crystal clear everything else must be paid<\/em> for.<\/p>\n Customer Service Chupacabra<\/strong><\/p>\n Most don’t believe this “thing” even exists.<\/p>\n And even those who do, think it only attacks OTHER people. <\/p>\n But once you buy something from him, you’ll realize this reptile-like being, with razor-sharp quills<\/em> on its back, is all too REAL. <\/p>\n And the legends ARE true<\/em>.<\/strong><\/p>\n Some of his favorite attacks include: <\/p>\n Putting giant barriers up to prevent you from asking questions about products you bought… refusing to admit he screwed up… making you spend weeks<\/em> to get the simplest of problems fixed… and even treating you like a leper<\/em> when you DO get his attention.<\/p>\n What can you do to stop him?<\/p>\n Ask your fellow travelers where he lurks before going out at night. <\/p>\n Avoid the dark, shadowy corners of the Internet where he dwells. <\/p>\n And ALWAYS<\/strong> beware who you buy from.<\/p>\n Testing & Measuring Medusa <\/strong><\/p>\n This being can be VERY dangerous to newbies.<\/p>\n You see, she likes to test, track and measure everything<\/em>.<\/p>\n Which is good.<\/p>\n But the danger comes when you gaze into her eyes — and she paralyzes<\/em> you with too many options, ideas and her maze of testing data. <\/p>\n So much so you may get overwhelmed… and never do anything.<\/p>\n Plus, her data rarely helps, anyway. <\/p>\n As it’s usually specific to her products and market.<\/p>\n Still, there IS treasure in her cave you can profit from. <\/p>\n Just don’t gaze into her eyes and let her turn your marketing efforts to stone<\/em>.<\/p>\n Content Stealing Cyclops <\/strong><\/p>\n This insidious monster has just one eye.<\/p>\n And it’s always fixed on OTHER<\/strong> peoples’ content and stealing it.<\/p>\n He never speaks or talks. He just grunts and snarls and glowers over everyone’s content with his one, piercing eye. <\/p>\n When he finds something he likes, he shamelessly takes it (with no regard to ethics, rules or copyright laws) and puts it on HIS websites.<\/p>\n To make matters worse: <\/p>\n It’s almost IMPOSSIBLE<\/strong> to find his lair.<\/p>\n He has no email, phone number or contact info. <\/p>\n And since he puts your content on sites like “blogspot” blogs, you have no recourse except jumping through hundreds of hoops that are not worth your time.<\/p>\n There’s not much you can do about this one.<\/p>\n But there are ways to use his evil deeds to your advantage if you use a little strategy.<\/p>\n OK fellow traveler, that’s it for today.<\/p>\n These are some of the most ruthless<\/em> monsters roaming the countryside.<\/p>\n If you want to protect yourself, get thee to the castle armory and strap a copy of The Copywriting Grab Bag<\/a><\/strong> to your side:<\/p>\n <\/p>\n