{"id":1694,"date":"2009-03-31T15:17:38","date_gmt":"2009-03-31T15:17:38","guid":{"rendered":"http:\/\/bensettle.com\/blog\/?p=1694"},"modified":"2009-03-31T15:17:38","modified_gmt":"2009-03-31T15:17:38","slug":"beavis-butthead-do-copywriting","status":"publish","type":"post","link":"https:\/\/bensettle.com\/blog\/beavis-butthead-do-copywriting\/","title":{"rendered":"Beavis & Butthead Do Copywriting"},"content":{"rendered":"

Can Beavis & Butthead make you a better copywriter<\/em>?<\/p>\n

I believe so.<\/p>\n

They did for me, at least.<\/p>\n

In fact, each and every episode contains a powerful copywriting secret you can use to make your ads FAR more likely to be read, understood and BOUGHT<\/strong> from.<\/p>\n

Here’s the story:<\/p>\n

About 14 years ago, just after I graduated high school, I took a job at Office Max. <\/p>\n

I often worked late, and didn’t get out until about 10 pm or so.<\/p>\n

So I’d go home, flip on the boob-toob and, lo and behold, the only thing I felt like watching was… you guessed it… Beavis & Butthead.<\/p>\n

Now, if you’ve never seen Beavis & Butthead, let’s just say it’s “raunchy”. Not NEARLY as raunchy as some of today’s cartoons (it’s no “South Park”). But it was still a pretty raunchy show for its time.<\/p>\n

Raunchy… but oh SO entertaining.<\/strong><\/p>\n

Anyway, so I’d watch the show and, like most people who watched it, would find myself sometimes quoting the show.<\/p>\n

As they would make up such colorful words to insult each other: Dill hole, butt munch, monkey spank, etc — and the list goes on.<\/p>\n

There was never one intelligent word spoken.<\/p>\n

Never anything to increase your IQ.<\/p>\n

Certainly never anything you’d ever get confused<\/em> about.<\/p>\n

And you know what?<\/p>\n

Strange as it sounds, I’ve sorta “recruited” Beavis & Butthead to help me write better ads since.<\/p>\n

Because whenever I write an ad (depending on the market), in order to make sure my ads are 100% crystal clear to read, digest and respond to… I tend to ask:<\/p>\n

“Would Beavis & Butthead get what I’m saying here?”<\/p>\n

“Would they understand this word?”<\/p>\n

“Could they grasp that I want them to click on this link to order?”<\/strong><\/p>\n

And so on, and so forth.<\/p>\n

Hey, it may sound stoopid (let’s face it, it IS stoopid).<\/p>\n

But it works like gangbusters<\/em> to make ads clear and easy to read.<\/p>\n

Maybe you’ve heard the statistics about how the average person (at least here in the US) reads at a 5th grade level.<\/p>\n

And that, when writing ads, that’s the level to write at.<\/p>\n

But I say take it a step further and write at the “Beavis & Butthead level.”<\/p>\n

If THEY can understand it, ANYONE can.<\/strong><\/p>\n

And the easier your ads are to read, the more<\/em> moolah you’ll make.<\/p>\n

Anyway, that’s a wrap for today.<\/p>\n

You can learn more bizarre ways to make your ads easier to buy from in The Copywriting Grab Bag<\/a><\/strong>:<\/p>\n

<\/p>\n

www.CopywritingGrabBag.com<\/a> <\/div>\n

<\/strong><\/p>\n

Ben Settle<\/p>\n","protected":false},"excerpt":{"rendered":"

Can Beavis & Butthead make you a better copywriter? I believe so. They did for me, at least. In fact, each and every episode contains a powerful copywriting secret you can use to make your ads FAR more likely to be read, understood and BOUGHT from. Here’s the story: About 14 years ago, just after […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1694","post","type-post","status-publish","format-standard","category-copywriting-and-sales-letters"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/comments?post=1694"}],"version-history":[{"count":0,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/posts\/1694\/revisions"}],"wp:attachment":[{"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/media?parent=1694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/categories?post=1694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensettle.com\/blog\/wp-json\/wp\/v2\/tags?post=1694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}